NEW YORK, NY--(Marketwire - May 18, 2010) - Women everywhere can relax a little when they laugh, cough, sneeze or run as a revolutionary new fashion staple hits stores. STRIDE Femme has unveiled the first-ever underwear collection with patented technology built into the panty's liner to offer discreet light leak protection.
For downloadable photos and other supporting documents, please visit: http://www.multimedianewscenter.com/stridefemme/launch
The complete STRIDE Femme line includes five stylish options -- from a Seamless panty to a Lacy Thong -- providing an array of choices for women who want the freedom and confidence to wear their prettiest panties every day.
The STRIDE Femme collection was launched today in New York during an intimate briefing at The Plaza Hotel hosted by celebrity style expert and television personality Gretta Monahan, who was joined by STRIDE Femme Founder and President Wendy Spencer, and Dr. Jill Rabin, M.D., urogynecologist and author of Mind Over Bladder.
"Research shows that one in three women experience light bladder leaks," explains Spencer. "Whether it's a new mom looking for a cost-effective solution that helps her feel like a woman again, or an avid runner looking for comfortable protection while she's on the treadmill, STRIDE Femme offers a range of solutions for all kinds of women."
The machine-washable panties feature patented OQUOS™ multi-layer fabric technology, designed to wick away and absorb up to an ounce of moisture, and naturally deodorize for a fresh feeling all day long. The inner liner is leakproof and breathable to protect the most stylish outfits from "accidents."
STRIDE Femme panties, which are registered for Class One FDA clearance, are also environmentally responsible and wallet friendly. Explains Spencer: "Our research shows that STRIDE Femme can save women more than $125 per year, compared to daily disposable pantiliner usage*. They can also help reduce the billions of disposable pads and pantiliners sent to landfill every year."
While the complete collection is available at StrideEveryday.com, the Seamless panty is now available in select drug stores -- specifically:
- Duane Reade locations across New York City
- Med-X, May's and Drug Warehouse stores in Tulsa, OK
- The USA Drug Family of Drugstores locations in Arkansas, Mississippi, Missouri and Tennessee
- COMING SOON: Kinney Drugs in upstate New York and Vermont
- COMING SOON: Bartell Drugs in Seattle and throughout Washington State
Free of seams, waistband or leg elastic, the Seamless panty is STRIDE Femme's most popular offering, providing discreet protection from light leaks -- eliminating both pantiliners and panty lines.
STRIDE Femme panties range in price from $19.99 to $29.99.
For more information on STRIDE Femme, visit StrideEveryday.com.
*cost based on daily pantiliner use, at average cost of $0.17 per pantiliner, together with four pairs of underwear purchased at $10.00 each, compared to four pairs of STRIDE Femme panties.
© 2010 Berkshire Axis Innnovations Inc. All rights reserved.
Contact Information:
Contact:
Deborah Sittig
commotion Inc. (gloss)
212-320-8800