Optimizing Analytical Resources for Lower Cost of Insight

BOSTON, MA--(Marketwire - May 20, 2010) -  In a newly released report, The TCO View of Business Intelligence: How to Get the Most Bang for Your Analytical Buck, Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), discovered that top performing companies focused heavily on managing the total cost of ownership (TCO) of their analytical strategy in order to achieve ten-times lower costs per user of business intelligence (BI) software, hardware, and services. This study collected feedback from 401 executives across the globe and found that companies with an analytical strategy optimizing the usage of time, financial resources, and human capital, were able to equip more users with analytical capability and drive a higher return on BI investment.

"The ability to reduce BI cost is predicated on far more than simply negotiating a good price on a package of seats. Leading companies maintain a close eye on the full spectrum of up-front, ongoing, and hidden costs to drive down their per-user spend," said Michael Lock, senior research analyst, Aberdeen Group. "With a comprehensive portfolio of capabilities and utilizing technologies most appropriate to their organizations, the Top Performers are able to deploy BI to more users in the organization, deliver BI projects on-time and on-budget, and reduce the IT burden of business analytics."

This report is designed to educate the executive community as to how leading organizations are able to maximize their resource utilization to deliver BI capability to more users, in a self-service capacity, while minimizing capital and operational expenditure. The report recommends clear actions for Industry Average and Laggard companies to achieve these types of performance improvements.

A complimentary copy of this report is made available due in part by the following underwriters: Birst, PivotLink, Dimensional Insight, and Talend. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6446&camp2.

Visit Research.Aberdeen.com for additional access to complimentary Business Intelligence Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
 451 D Street, Suite 710
 Boston, Massachusetts 02210-1928
 Telephone: (617) 854-5200
 Fax: (617) 723-7897
 www.aberdeen.com