LAS VEGAS, May 24, 2010 (GLOBE NEWSWIRE) -- Suffer (Pink Sheets:ENTK) President Joe Lewis today confirmed the acceptance and appointment of former UFC Champion Frank Mir to the Suffer board of directors.
Joe Lewis further commented that the addition of Frank Mir to the BOD will greatly assist in the promotion of the company's apparel and upcoming equipment lines. Suffer currently is in production with its apparel collection which will be released during the UFC Fan Expo May 28th and 29th. The company is also signing up retailers worldwide for purchase on websites as well as physical stores. Frank Mir already has worn the Suffer brand as shown in his fight against Shane Carwin during UFC 111. The Frank Mir Walkout T-Shirt is currently for sale on several retail websites such as www.Carnaldammage.com
The addition of Frank to the company's BOD also will allow the promotion of the Suffer brand in a variety of ways that are unique. Mir has agreed that part of his position will be using his influence and popularity to grow the brand, as well as helping to scout new upcoming talent to sponsor.
Recently, Suffer was part of the first ever UFC Poker Celebrity hosted tournament, and has agreed to start to make it a monthly event. Video broadcast of this event can be seen on http://www.ustream.tv/recorded/7079337.
About Frank Mir: Frank Mir is a Mixed Martial Artist that currently competes in the UFC. He is a two-time former UFC heavyweight title holder that has studied Martial Arts since he was a child. At the age of 31 he is considered by many to be in his prime and is currently ranked 5th in the world according to www.sherdog.com. Other interests that Frank Mir has include education, reading and his family.
Other Events:
Suffer will be announcing a trading symbol change when notified by "FINRA". Until then the company will continue to trade as "ENTK".
Suffer is in the final stages of completing its website and will announce a release date soon.
Happy 31st Birthday today to newly appointed director Frank Mir.
The Suffer Apparel, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7466
Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as Suffer or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.