SEOUL, KOREA and SAN JOSE, CA--(Marketwire - June 9, 2010) - Danal, Inc., the global pioneer and leader in charging eCommerce transactions directly to mobile phone accounts, is partnering across the US with some of the marquee names in online games as the first participating merchants for the BilltoMobile™ payment service. Among dozens of online merchant partners who are participating in the launch of service in the US are Nexon America (Maple Story -- launching on June 10th) NHN (ijji.com), Perfect World, Ntreev, YNK Interactive, Fantage, Cyberstep, Gravity, Three Rings, Global Tongue, KBS World, MMOABC, Onnet, Planet Cazmo, Ray Flame, Thebroth.com, Uforia, Xivio, and Gamepot USA (a wholly owned subsidiary of So-net Entertainment Corporation, formerly Sony Communication Network, Inc.).
Danal merchants are featuring the BilltoMobile™ service on their eCommerce sites as a payment option, along with the traditional choices of credit card, bank card, PayPal and others. Collectively, these initial launch partners generate more than $1 Billion in annual global revenues. Danal will be signing several more merchant agreements in the next few weeks that will more than double these collective revenue numbers. In Korea, the addition of Danal's mobile payment solution has, in some cases, led to a 25 to 50% increase in sales for merchant partners.
"Games like MapleStory serve a huge customer base each day, so online digital merchants, like Nexon, have been looking for a mobile payment company that provides lower merchant fees for online goods, while delivering robust mobile payment services," said Won Il Sue, Nexon America's Vice President of Business Development. "With BilltoMobile™, the combined merchant fees are in the mid-teens -- significantly lower than the traditional 50 percent fees we usually see in this market."
With Danal's long-proven payment gateway operating the connection between the carrier and BilltoMobile™ merchants, participating merchants benefit from these BilltoMobile market-competitive merchant fees, as well as BilltoMobile's robust back office and real-time data views with real-time customer transaction adjustment capabilities.
"After many successful years transacting billions of dollars in mobile payments across Asia, Danal's much-anticipated launch in the US eCommerce market marks a milestone. Finally, a truly cost effective, secure mobile payment platform is available in the US," said Daniel Chang, VP of Business Development for NHN USA. "We are pleased to be part of Danal's 'Select Merchant Launch.'"
"While a number of Mobile Payment companies claim to have lower, more attractive fees and a secure system, only Danal's BilltoMobile™ truly has these capabilities," remarked Thomas Lee, Senior Director of Business Development at Gamepot USA, Inc. Joon Kim at Perfect World continued, "Danal's BilltoMobile™ service is giving us everything we need to offer a robust, secure mobile payment option."
More information about BilltoMobile™ and becoming a merchant can be found by contacting Danal, Inc. at (408) 232-3300 or merchants@billtomobile.com.
About Danal, Inc. and BilltoMobile™
Danal, Inc. is a privately held, majority-owned company of Danal Co., Ltd -- the global pioneer and leader in direct mobile billing for eCommerce. Based in the Silicon Valley, Danal, Inc. also gained early investment support from Morgenthaler Ventures, one of the oldest and premier US venture capital firms. BilltoMobile™ is an alternate payment technology providing mobile subscribers with the ability to charge online purchases from approved merchants to their mobile phone bill. Established in 2000, Korea-based Danal Co., Ltd has launched the direct mobile billing service globally with 14 mobile carrier integrations throughout South Korea, Taiwan, and China that have together processed over $2 billion dollars in transactions with over ten thousand merchant partners. www.billtomobile.com
Contact Information:
Danal, Inc. Media Contacts:
Denise Archer
(323) 449-4413 (mobile)