IRVINE, CA--(Marketwire - June 15, 2010) - Inspired Instruments -- creators of the world's first mobile, digital guitar -- started shipping its revolutionary You Rock Guitar™ from its new, media-rich website, http://www.YouRockGuitar.com. The much-anticipated product was shown at the Consumer Electronics and NAMM shows and created a stir, amassing a significant online following not only through its website, but on popular social networks, such as Twitter and Facebook, and on YouTube.
"We've been amazed by the community that has been building around the You Rock Guitar since it was first shown at CES," commented Inspired Instruments' co-founder and President, Cliff Elion. "The web is a natural extension for this product because so many of its capabilities are enhanced through web-based elements. We wanted our site to be an extension of the experience."
The new site features a wealth of audio and video clips of guitar players of all stripes rocking out on the You Rock Guitar. The media clips highlight the You Rock Guitar's significant features, including the blending of guitar and synth sounds. The demo tracks include a smattering of 100 presets often that include real strings, organs, marimba, harp, oohs and ahhs and various pads that blend great with real guitar sounds. These are layered into the presets and are user programmable as are features like alternate tunings, scales, tracks, and over 500 other modes and features.
Additionally, the website includes demonstration videos by renowned musicians, gamers and celebrities, featuring users of all skill levels, interviews from teachers and experts explaining the music education potential that the You Rock Guitar™ holds. The site also provides product details, showing all the You Rock Guitar features. There are also links to Inspired Instruments' social communities on Facebook, Twitter, YouTube and other dedicated forums. The site fosters user engagement through varied promotional contests targeting each of its core audiences: musicians, aspiring musicians, gamers, and teachers.
Co-Founder and CEO Kevin Kent adds, "With the launch of our new website, users will not only get to know its capabilities and hear the extraordinary sounds, but if they want it now, they can order online what will prove to be the most interesting guitar in the world."
The You Rock Guitar combines the best of a real-feel digital guitar and a RockBand™ or Guitar Hero™ game controller with cutting-edge technology to make a genre-busting instrument that is nothing short of a rock n' roll revolution. For the first time in history, players of all skill levels will be able to rock right out of the box, thanks to the extraordinary technology incorporated in guitar:
- Never Needs Tuning and Fret-Select options make for fast, convenient performance.
- GameFlex™ allows for a multi-platform cartridge system.
- You Rock Mode I™ lets players hit the right note in any key, any mode, anytime.
- You Rock Mode II™ teaches the new player or gamer how to play rock scales and modes with a video game-like auditory feedback experience.
About Inspired Instruments
Inspired Instruments is dedicated to inspiring a new generation of music makers and providing customers with innovation at every opportunity. You Rock Guitar™, You Rock Mode™, Fret-Select™, GameFlex™ and NNT™, Never Needs Tuning™ are registered trademarks of Inspired Instruments, Inc.
About You Rock Guitar
Through a unique patent pending neck technology and software focused on the successful experience of playing guitar, even for the first timer, we have the instrument that millions of dedicated gamers want. Parents will also value and support this purchase for their children, seeing a benefit from time and energy learning towards a real and valued musical path. Inspired Instruments is dedicated to providing customers with inspiration at every opportunity.
Contact Information:
Editorial Contact
For Your Rock Guitar
Kathy Kwon
310.741.9584