BOCA RATON, Fla., June 23, 2010 (GLOBE NEWSWIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB) the makers of DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™, the great tasting favorites of the action sports community and fans alike, today announced that its complete line of meat snack products can now be purchased at all CVS and Walgreen locations in Arizona. The Company will ship directly to the 240 Walgreens and 95 CVS locations.
"As we expand into new markets, we continue to rely on methods that we have proven successful elsewhere. Our first NFL initiative with the Arizona Cardinals is similar to that of programs with the Miami Heat, Cleveland Cavaliers and New Orleans Hornets of the NBA and Major League Baseball's Florida Marlins," said Russ Rickon, DNA's national sales manager. Rickon concluded, "Building brand awareness is key in our overall strategy to become a recognized national brand name. These marketing initiatives along with our major commitment with the action sports community have given us the credibility to pursue and be pursued by national chain accounts."
About DNA Products
DNA Beef Jerky™, DNA Shred Stix™ and DNA Energy Drink® are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.
DNA Energy Drink® and DNA Shred Stix™ remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.