NEW YORK, NY--(Marketwire - July 1, 2010) - Fourth of July weekend is a time to enjoy the historical holiday with friends and family, escape the daily pressures of work and, of course, serve up delicious food. For most people, that means a trip to the supermarket. In Veria TV's popular cooking show, Hot On The Trail, host Sunny Savage sets out to change that by encouraging people to forage through grass, weeds, forest, brush and even swamps for culinary herbs that will surprise and delight their palates.
"Taste of Chicago is a culinary tradition and known for celebrating food in a variety of shapes, sizes and forms," says Hal Rosenberg, Veria's General Manager. "By sponsoring the event and shining the spotlight on Sunny Savage's passion and knowledge for wild food, we want to show people that eating healthy is not only simple, fun and delicious, but it's a wonderful way to explore the outdoors."
As a first year sponsor, Veria will host live cooking demonstrations with Hot On The Trail host and wild foods expert, Sunny Savage, at the Cooking Pavilion on Friday, July 2 from 6:00 p.m. to 7:00 p.m. CDT and Saturday, July 3 from 5:00 p.m. to 6:00 p.m. CDT. Taste-goers will be treated to an assortment of wild foods, such as Quinoa Lambsquarter Stuffing, Cattail on the Cob and Nettle Soup.
Shot in breathtaking locations and currently in its first season of production, Hot On The Trail is as much an exploration of earth's beautiful and varied landscapes, as it is a pursuit of incredible edibles in the most unlikely places. On a practical level, every episode offers viewers insight into the uses of wild botanicals, some of which they may have never tried -- or even heard of!
Eric Young, Vice President of Programming/Production describes the universal appeal of the show. "Hot On The Trail has something for everyone, whether you're a stay-at-home Mom looking to spice up your family's dining routine, a busy professional in search of natural, healthy ways to boost your physical and mental health, or a family of five embarking on a camping trip across the desert."
Starting on June 14, new fans of Hot On The Trail can register online at www.veria.com to win an exotic getaway for two to Hawaii, a locale touted as having some of the most spectacular bounty of edible plants in the U.S.
"I've spent more than 30 years of my life traveling the globe, learning the culinary secrets of wild plants from the people who eat them," says Savage. "I hope taste-goers will walk away with a deeper appreciation and understanding for wild foods."
About Veria
Veria is the leading natural health and wellness company combining Veria TV, a lifestyle-focused website and an all-natural product line. Veria's guiding principle is that "wellness begins with understanding natural ways of living and a desire to live in harmony with the natural world."
Committed to empowering people in their pursuit of natural health and wellness, Veria TV is produced in high definition 24 hours a day, 7 days a week and features original lifestyle programming with a special emphasis on food, wellness, fitness, home and travel shows that are always practical, engaging and entertaining. Veria TV is available on Channel 218 on the Dish Network and Channel 162 on Verizon FiOS. For more information on content and program schedules, visit www.veria.com.
Contact Information:
Media Contact:
Ragini Bhalla
Asia TV USA Ltd.
Phone: (646) 745-9019
Email: Ragini.bhalla@asiatvusa.com