NEW YORK, July 29, 2010 (GLOBE NEWSWIRE) -- Facing growing adoption rates of smartphones and other mobile devices, companies are struggling to incorporate mobility as part of their overall IT strategy. To guide business and IT executives to effectively allocate resources and execute a mobile application strategy across multiple devices, WorkLight is hosting a free webinar on the "ROI of a Mobile Application Platform" on August 10, 2010.
As companies move beyond mobile web and messaging to provide downloadable applications to their customers or employees, the range of mobile devices and operating systems now available make such initiatives extremely difficult. The increasing cost of developing, running and managing applications for popular devices such as the iPhone, Android, BlackBerry, iPad and others, is becoming a critical stumbling block for businesses across all major industries.
"Companies embarking on a mobile initiative must carefully evaluate the business and technical challenges involved," said Jonathan Kempel, head of product marketing at WorkLight. "To minimize the risk of throwing good money after bad, companies must truly understand the economics behind a mobile platform that can support the entire application lifecycle."
The webinar will address these challenges and outline the return-on-investment for a mobile application platform, including:
- What are the main challenges for enterprise mobility?
- What is a Mobile Application Platform?
- Benefit-cost analysis of the 6 steps for effective mobile applications
- How is overall project cost affected by support for multiple devices?
- ROI calculator demo for multi-device mobile application projects
Webinar: The ROI of a Mobile Application Platform
Date: Tuesday, August 10, 2010
Time: 11:30 AM EDT | 8:30 AM PDT
More information and registration is available at https://www1.gotomeeting.com/register/779990000.
About WorkLight - Extend Your Business™
WorkLight is a leading mobile application platform for smartphones, tablets, laptops and beyond. The WorkLight Mobile Platform enables businesses and their partners to efficiently develop, optimize, integrate, publish, run and manage applications securely for the iPhone, Android, BlackBerry, iPad, desktops and the Web. Using WorkLight, a unique user experience per environment can be created and delivered to drive more business while radically reducing development cost, time to market and ongoing maintenance. For more, visit www.worklight.com.