SAN FRANCISCO, Aug. 5, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it has been notified that the Japanese government agency in charge of medical device regulation has placed the ActiPatch™ Therapy and the Allay™ Menstrual Pain Therapy products manufactured by BioElectronics Corp, (PinkSheets:BIEL) in the Class II category. YesDTC Holdings is the exclusive distributor for all Bioelectronics products in Japan.
"We are clearly excited to have been placed in the Class II category," commented YesDTC Holdings CEO, Joseph Noel. "The Class II designation will allow YesDTC to partner with other Japanese distributors that currently hold medical device licenses, thereby speeding our entry into the lucrative Japanese medical device market. With this designation, direct to consumer marketing without a healthcare provider's prescription is permitted and no further clinical trials will be needed. The pain relief product vertical is very large in Japan and the demand for non-drug based therapies very strong."
Beginning with the start of the third calendar quarter, YesDTC moved from the development phase into a revenue production phase. In addition to the Bioelectronics product line that will be marketed into Japan, YesDTC recently launched its first North American direct response television program, called Simply Music™ (www.trysimplymusic.com). YesDTC recently moved this program out of the test phase. The Company is currently in production for its second North American program for the MediPendant™ personal medical alarm, which is manufactured by Medical Alarm Concepts Holdings, Inc. (OTCBB:MDHI). YesDTC is currently developing several other direct response television programs and other marketing initiatives designed to significantly increase shareholder value.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
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