DEERFIELD BEACH, Fla., Aug. 17, 2010 (GLOBE NEWSWIRE) -- Boca Java, Inc., a leading retailer of fresh-roasted gourmet coffee, announced today the launch of a new line of coffees with 50% more caffeine with unique, intense flavors and zero calories.
The brainchild of roastmaster Christopher Conover, the new "Boca Java Atomic" line hopes to appeal to a new audience of coffee drinkers -- bold and energetic individuals who crave the extreme.
"With the trend of over-the-top sports, energy drinks, computer gaming and the like, I just thought it would be awesome if we could come up with a totally unique coffee that those personality types would really get into," said Conover. "And the whole college crowd that stays up to cram for exams -- I figured why not give them a real boost with zero calories and huge flavor," he continued.
The company, known for its superior-quality coffee and preeminent freshness, plans to launch the first of the Atomic coffees on August 30th. "Atomic Cinna-Buzz" and "Atomic Java Blast" are the initial brews to be available to the public.
"The idea of Cinna-Buzz came to me when I was reminiscing about the fiery hard candy you used to get when you were a kid. That crazy level of cinnamon flavor that took your breath away," said Conover. "Java Blast is a straight-up medium roast with the added kick of the extra caffeine," he added.
The company says it will be introducing many more Atomic coffees throughout the year with equally unique and intense flavors. "We are beyond excited about the launch of the Atomic line, commented Stan Krangel, President, Boca Java. "This gives us a chance to broaden our reach to a bigger audience of gourmet coffee drinkers -- our superior-quality coffee can be enjoyed by every segment of society. It's a fresh new energy drink that tastes great and has no calories!
To view the countdown to the Boca Java Atomic launch, visit: http://www.bocajava.com/atomic/countdown.jsp
About Boca Java
Since its inception in 2002, Florida-based Boca Java, Inc. has grown into a premier provider of artisan roasted coffee. The company selects all of its handpicked beans from the top 2% of Arabica beans available from renowned growers worldwide, and has fine-tuned its technique of small-batch roasting to ensure quality and consistency across all of its offering. Its traditional, hands-on roastmasters craft fresher, higher-quality coffee than most specialty coffee retailers are able to deliver. Boca Java also carries a full line of handpicked teas, gourmet food, brewing accessories, and gifts.