CLEVELAND, OH--(Marketwire - August 25, 2010) - Purdy®, the leading manufacturer of high-quality painting tools and applicators in North America, announces the launch of youcansavethewalls.com -- a new interactive website that allows visitors to gain painting tips from HGTV personality Lisa LaPorta and share their Purdy painting stories. A $100 gift card will be given away every day between August 9, 2010 and December 31, 2010 to consumers who show off their painting project, share their Purdy story or ask questions about upcoming projects.
"With the launch of youcansavethewalls.com, we're hoping consumers will engage with each other -- and Lisa -- about their latest Purdy project, as well as share tips and ideas," said Mark Ksiezyk, Purdy senior product manager. "Lisa shares her Purdy story on youcansavethewalls.com and explains how using Purdy products gets the job done faster and better and she teaches homeowners that choosing the right brush and roller is as important as choosing the paint and the paint color. We're hoping she'll encourage visitors to share their own stories, while building awareness about the importance of choosing a high-quality applicator during the painting decision-making process."
LaPorta, who has appeared on a number of HGTV programs, including Designed to Sell, Designer's Challenge and Designing for the Sexes, will also answer consumer questions and offer valuable tips on youcansavethewalls.com. In addition to the help provided by LaPorta, the site also offers a fun, interactive tool selector to help learn which Purdy applicator is right for specific projects. Visitors can also watch a number of demonstrations to learn about the Purdy difference and why selecting a high-quality brush or roller cover is a vital part of the painting process.
For additional information about Purdy's paint application products, visit purdycorp.com.
About Purdy
For more than 80 years, professional painters and skilled do-it-yourselfers have looked to Purdy for high-quality, handcrafted tools, which enable them to paint better and faster. Purdy offers premium-quality paintbrushes, roller covers, extension poles, surface-preparation tools and paint accessories for almost every application.
Contact Information:
Contact:
Jordan Giangola or Branden Blackmur
Falls Communications
216-472-2376 or 216-472-2392
jgiangola@fallscommunications.com
bblackmur@fallscommunications.com