REDWOOD CITY, CA--(Marketwire - August 30, 2010) - Nominum announced today the immediate availability of NavAssist, a new application that simplifies and secures web browsing for people using any web-enabled device.
Offered to consumers through agreements with Internet service providers, NavAssist advances the technology originally developed for Nominum's SKYE SEARCH, that takes entries typed into any browser address bar -- on a smart phone, laptop or other device -- and returns navigational guidance that gets people to their intended web destinations better informed with more choices. New NavAssist Adaptive Learning algorithms can discover bot-generated activity and other latent threats on the Internet and instantly program Nominum's Intelligent DNS Systems, providing the most relevant results as well as immediate and pervasive protection. With these industry leading capabilities more than 20 million people around the world already benefit from NavAssist.
"We make the Internet better for everyone, regardless of where they are or how they access it," said Tom Tovar, CEO of Nominum. "By combining the extraordinary power of Nominum's Intelligent DNS with unique NavAssist adaptive learning algorithms, we help ensure that people get to safe, secure, and intended destinations with one click, without the frustration and risk that are often part of today's disparate browsing experiences."
Making the Internet Safer and More Reliable
The rapid uptake of NavAssist reflects the widespread need for more navigation choices on the Internet. NavAssist was designed to give people a better browsing experience, with the best possible Domain Name System (DNS) security, reliability, and performance -- regardless of the type of device or browser used to access the Internet, or how they choose to enter their Internet service requests.
NavAssist creates a more interactive and useful way for people to reach their intended destinations, with better information, more choices, and better control than alternative paths. For example, it easily handles search terms entered in browser address bars when people take a shortcut. NavAssist's embedded algorithms generate precise guidance based on the exact keywords entered, increasing the likelihood that users will find the site they're after in fewer clicks.
Identification of Machine-generated Queries Protects Users and Networks
In a major breakthrough, NavAssist Adaptive Learning algorithms can now distinguish between queries that are the result of human errors and queries from bots, rogue programs, malicious activity, or even misconfigured applications. Machine-generated queries are flagged and NavAssist dynamically configures filters in real-time to drop the traffic altogether, eliminating click-fraud and reducing the load on the network. Devices sending machine-generated queries are logged and Nominum's Intelligent DNS Systems can automatically refer them to remediation resources so the bot or malware sending the traffic can be removed from the network.
Additional NavAssist static filters can block traffic generated by botnets, poorly coded applications, or other malware. These filters also ensure non-browser applications such as VPNs are not impacted by the service.
Nominum experts have conducted extensive usability research and developed templates that are concise and engaging with options that include network operator branding opportunities, spelling suggestions, multiple alternatives for displaying results, search suggestions (which drive more searches), navigation to additional results pages, links to detailed descriptions of the service and more.
"It's critical to make the Internet accessible for everyone by making it easy to reach intended destinations quickly -- limitations of mobile browsers or shortcomings of popular desktop browsers are no excuse," said Gopala Tumuluri, Nominum's Chief Technical Officer. "Our advancements simplify navigation, and discover and disable threats along the way, as we fulfill our objective to make the Internet better and safer for everyone."
About Nominum
Nominum's Intelligent DNS systems improve IP networks of all sizes globally; ensuring people always have a safe, secure and enjoyable Internet experience. Nominum in-network software solutions and SKYE™ hosted services form the foundation of the always-on Internet, protecting networks and the families and businesses that use them, and providing superior performance, and reliability. Nominum software and SKYE services now support more than 500 million fixed and mobile broadband users as well as enterprises, universities, and government agencies in every region. For more information visit www.nominum.com.
Contact Information:
Media Contacts
Bruce Van Nice
Nominum
650-381-6308