Today, BoConcept A/S acquired the master rights for the BoConcept brand in
Sweden. The parties have agreed not to publish the purchase price paid in cash.
The acquisition of the master rights for the BoConcept brand in Sweden is in
line with the group's strategy of owning the master rights of all essential
markets. This ensures a more efficient and simple implementation and support of
the concept in relation to the different franchisees.
The existing eight Swedish BoConcept Brand Stores will continuously be operated
by individually franchisees. BoConcept will not take over any stores in
connection with the acquisition of the master rights. The acquisition will not
affect the group's expectations for the financial year 2010/2011 - recently
published in the announcement 5/2010 dated 25 August 2010.
For further information, please contact President Viggo Mølholm or Vice
President Hans Barslund on tel. +45 7013 1366.
