POLARN O. PYRET EXPANDS IN THE US

Polarn O. Pyret is continuing its international expansion by entering into
collaboration with Nordstrom, a leading fashion specialty retailer in the US. In
the first stage, Polarn O. Pyret clothing will be sold in seven selected
Nordstrom department stores and the objective is to continue rolling out to
Nordstrom's entire chain. Polarn O. Pyret has also opened its first US store in
Greenwich, CT.

Nordstrom, Inc. is a leading fashion specialty retailer in the US with 196
stores located in 28 states. The company was founded in 1901 by John W.
Nordström, who had emigrated from Sweden. Nordstrom's sales totaled USD 8,258 M
in 2009. Nordstrom, Inc. is publicly traded on the NYSE.

"I am happy and proud that we have entered into collaboration with Nordstrom,
thus giving Polarn O. Pyret a flying start for its establishment in the US
market. Nordstrom's Swedish roots and strong position and Polarn O. Pyret's
strong brand, values and Swedish roots make up an exciting combination," says
Mikael Solberg, CEO at RNB RETAIL AND BRANDS.

"Polarn O. Pyret is a wonderful brand that has been a household name in Sweden
for more than three decades, and has done an excellent job of balancing
sustainability with functionality and clean design said Gary Flynn, the National
Merchandise Manager for children's wear at Nordstrom. We want to provide a
unique mix of high quality brands for our customer to choose from and adding
Polarn O. Pyret to the mix gives our children's wear offering a unique balance
of styling and sensibility."
For more information, please contact:

Mikael Solberg, President and CEO, RNB RETAIL AND BRANDS, telephone: +46
(0)8-410 520 20, +46 (0)768-87 20 20, e-mail: mikael.solberg@rnb.se

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg, and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.



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