OLA STRÖMBERG NEW PRESIDENT AND CEO OF BURE'S SUBSIDIARY MERCURI INTERNATIONAL

OLA STRÖMBERG NEW PRESIDENT AND CEO OF BURE'S SUBSIDIARY MERCURI
INTERNATIONAL

The Board of Directors in Bure's subsidiary Mercuri International Group
AB has appointed Ola Strömberg as new President and CEO. He will succeed
the current President and CEO Susanne Lithander. Ola joins Mercuri from
a position as Managing Director of Oriflame Cosmetics in China.

Ola Strömberg is 40 years old with academic degrees from Lund University
and University of Wisconsin. He has held various managerial positions
within Modern Times Group, Spray Ventures, Trader Classified Media and
most recently headed important growth markets for Oriflame Cosmetics in
Asia.

The current CEO of the group, Susanne Lithander, will remain in her
position until Ola takes up his new duties on November 5th.

Mercuri International Group AB is Europe's leading sales and management
training consultancy, with global coverage through wholly owned
subsidiaries and franchisees. For more information, please visit
http://www.mercuri.net (http://www.mercuri.net/) 

Bure Equity AB (publ) 

For additional information, please contact:

Patrik Tigerschiöld
Tel. 08 - 614 00 20