SAMPO PLC STOCK EXCHANGE RELEASE 27 October 2010 at 9.30 am Sampo's interim report will be published on 3 November 2010 Sampo Group will publish an interim report for January - September 2010 on 3 November 2010 between 9.30 am and 10.00 am. The interim report, CEO's video interview and Supplementary Financial Information will be available on the Internet at www.sampo.com/result. Sampo will arrange a telephone conference for investors and analysts at 4 pm Finnish time (2 pm UK time). The conference call is held in English. Please call tel. +44 207 162 0025 (Europe) or +1 334 323 6201 (North America). Please be ready to state the conference ID '877782', the conference title 'Sampo plc 2010/Q3 release' and the password 'SAMPO'. Group CEO and President Kari Stadigh, Group CFO Peter Johansson, Head of P&C insurance Torbjörn Magnusson and Head of IR and Group Communications Jarmo Salonen will attend the telephone conference. The conference can also be followed from a direct transmission on the Internet, at www.sampo.com/result. A recorded version will later be available at the same address. SAMPO PLC Investor Relations and Group Communications Distribution: NASDAQ OMX Helsinki The principal media Financial Supervisory Authority www.sampo.com [HUG#1455763]