LOS ANGELES, CA--(Marketwire - November 1, 2010) - Underscoring the increasing demand for innovative e-commerce solutions in the online marketplace, Cinsay, Inc., the integrated media and software company, announced today that it has reached an agreement to provide its proprietary e-commerce platform and merchandising services to drive branded product sales for Harrah's Interactive Entertainment's ("HIE") World Series of Poker brand. IMG Licensing brokered the agreement. Combining Cinsay's proprietary video player and software application with compelling entertainment content, World Series of Poker will potentially reach millions of heretofore untapped customers.
Cinsay's technology platform, a proprietary video player and software application, will allow HIE to build comprehensive branded content and e-commerce environments for World Series of Poker that leverage the extensive reach of the social web and the engagement power of rich media video. Because the video player can be embedded and syndicated, it has the ability to spread World Series of Poker content and merchandise on www.WSOPShop.com and throughout the online universe, ultimately maximizing the opportunity for transactions and revenue.
Matthew Papish, President and CEO, Cinsay, Inc., said, "We are extremely happy to be working with such a distinctive and exciting brand as World Series of Poker, which offers tremendous sales potential throughout the Web universe. We are creating transaction opportunities for this, and all our brands, at every point of media engagement to more fully maximize the way companies monetize online media. Essentially, the Cinsay platform helps turn a viewer into a shopper and a shopper into a buyer, which is the goal of every retailer."
"We are very excited to be able to leverage Cinsay's technology and strong online marketing capabilities," said WSOP Vice President Doug Lewin. "This partnership will produce a lot of traffic to WSOPSHOP.com and give all shoppers a very fulfilling experience."
"We believe Cinsay's unique e-commerce technology and patented software will revolutionize the way consumers discover, engage and interact with relevant, online videos and how they purchase merchandise," said Tim Rothwell, IMG Executive Vice President and Co managing Director of Licensing. "It provides us with new opportunities to monetize merchandise online by allowing us to take our brands directly to consumers, blog sites and social media networks."
About the WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970. In 2010, the event attracted 72,966 entrants from 117 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $187 million in prize money. For more information on the World Series of Poker, please visit our website at www.WSOP.com.
About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance and IMG CCTV, in the emerging markets of India and China, offer the company significant long-term growth opportunities. IMG Media is the world's largest independent producer and distributor of sports programming IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world's most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models, leading designers and the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world's largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing agencies in the sports, entertainment and media world. More information is available at www.imgworld.com.
About Cinsay, Inc.
Cinsay, Inc. delivers ground breaking e-commerce experiences through its next-generation video, advertising, and e-commerce platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.
Based in Los Angeles, with offices in Dallas and Austin, Texas, Cinsay is a privately-funded, development stage company.
Contact Information:
Contact:
PGPR for Cinsay, Inc.
Paul Gendreau
818-985-0245