Stockholm, Sweden (23 November 2010). Victor Chandler (International) Ltd. has
signed an exclusive multiyear agreement with Entraction and will complete the
migration of its players to the Entraction poker network in December 2010. This
is the new agreement referred to in Entraction's Q3 interim report.
With more than 60 years' experience in the business Victor Chandler is one of
the most respected gambling companies in the world. The company launched online
poker as early as 2002 and now has more than 1 million registered players.
Entraction has provided Victor Chandler with its poker product on restricted
markets since the beginning of 2007 and following this agreement Victor
Chandler will migrate its entire poker player base to Entraction in December
2010.
Entraction is devoted to providing a vivid and attractive poker network to all
players. To do so the company is continuously evaluating loyalty programs and
bonus systems. The number of recreational poker players is steadily increasing
and therefore a modern and improved loyalty program will be introduced in 2011
that will give a lift to activity also in this growing player segment.
Entraction will continue to deliver the best software functionality on a safe
and stable platform as well as enabling healthy player ecology in the poker
network. Entraction's objective is to operate a standalone poker network that
both protects recreational players and offers high rollers an exceptional
player experience.
“Entraction's commitment to development of the poker product together with
their plans for a revolutionary loyalty program and player protection methods
have given us great hope for both the future of Victor Chandler Poker and the
future of online poker in general. Added to this, the fact that the Entraction
Poker Network is showing an upward trend in player liquidity has convinced us
that Entraction can provide the safest, most stable and most beneficial
platform for our poker players and made the decision to move that much easier
to make. We are confident that the move to Entraction will prove to be a
positive experience for both Victor Chandler Poker and our players alike”, says
Andy Horne, Head of Poker, Victor Chandler International.
“We are very excited that Victor Chandler has signed an exclusive agreement
with Entraction. This shows the strength in our strategy to remain a standalone
poker network which allows us to always put our partners first. They know our
poker product and our team well and we are very much looking forward to
continue to provide them with the best product and the best service”, says
Peter Åström, CEO Entraction.
For more information, please contact:
Peter Åström, CEO, +46 73 600 8501
Pia Rosin, Corporate Communications Director, +46 70 753 2246
About Entraction
Entraction is an international group within the digital gaming industry.
Entraction Holding works with general issues relating to strategy and business
development, as well as the provision of financing and skills within the Group.
The company continuously evaluates business opportunities that can strengthen
and develop the Group.
Entraction Solutions offers complete software systems for online gaming and
operates one of the largest open poker networks in the world. The company
offers partners software for poker, betting, casino and bingo, as well as
peripheral services, such as web design, gaming licenses, operation, payment
solutions, promotional tools and 24-hour end-user support. The poker network is
operated by subsidiaries in Malta that are licensed to market and conduct
proprietary gaming activities and to deliver gaming services to partners in the
poker network.
Entraction Holding AB is listed on First North Premier and has approx. 6.500
shareholders. The company's Certified Advisor is Remium AB. Please, visit
www.entraction.com for more information.
