Seamless boosts web presence with new website and social media interaction

In an effort to make a mark in the global horizon and enhance its commitment to
look into the future, Seamless launches a new revamped website and introduce
interaction in social media. 

“The new website developed offers a cleaner presentation and easier navigation
aimed at enhancing the value for each stakeholder” says Deepali Velayuthan,
Head - Marketing at Seamless. “Seamless' brand attributes of being a Global,
Cross Cultural, Futuristic, Dedicated Company with Youthful Vigour is the
foundation of this website design and structure. The new tagline - Committed to
the future - truly demonstrates the brand essence and the underlying philosophy
of Thought Leadership at Seamless. JWT Digital has been an ideal digital
partner for us and guided us amicably to keep pace with this fast growing
industry.” 

JWT Digital, the digital arm of the global award winning Advertising Agency J.
Walter Thompson, was assigned the task of building the Seamless Brand and
Digital Strategy along with creating a future road map across the digital
landscape including Social Media. Seamless realizes the importance of this
medium, as it continues to expand its operations and build strong relations
with its global clientele across its product portfolio of prepaid e-Top Up, VAS
and the fast growing Mobile Money - built on its comprehensive, highly
scalable, secure and versatile platform ERS 360˚. 

JWT Digital undertook a complete brand building exercise for Seamless defining
the digital road map, comprising of a new website and social properties. It
conducted stakeholder sessions across the varied user groups before devising
the information architecture and the navigational strategy. The site was
designed in ways to strategically integrate not only the social media channels,
but also to enable media portability across the B2B platforms and discussion
forums. 

“It was a pleasure interacting with the Seamless management in Stockholm” says
Rajeev Sharma, Vice President and National Head - Digital at JWT. “I liked
their courage and the fact that they understood the power of this medium.
Universally B2B marketers are increasingly using social in a big way for
cross-channel engagement efforts to help increase visibility and foster
conversation. It just boils down to choosing the right strategy and right
metrics for each channel and Seamless understood it well." 

In the website, the other features that are highlighted are products and
solutions, news and events, case studies and thought papers created in the
specially formulated 'Knowledge Center' section. 


For more information, please contact:
Deepali Velayuthan, Head - Marketing at Seamless
Mobile +9196 1906 0733
E-mail deepali.velayuthan@seamless.se

Full information in attached PDF.