WEST PALM BEACH, FL--(Marketwire - December 23, 2010) - Cause marketing is an alliance between a business and a charity to market an image, product or service for mutual benefit. This reciprocal association creates goodwill and increased revenue for the company, while raising awareness and funds for those less fortunate through non-profit organizations. Studies have shown that consumers are more likely to have a positive image of a company that supports a cause they care about and will even be willing to switch brands. Once it takes on a cause, a company should advertise its efforts and market the goodwill into its brand.
A great way to accomplish this is through the use of promotional products and apparel that create brand awareness. EmbroidMe, the world's leading embroidery franchise, can help companies and charities gain exposure with co-branded promotional products. The experts at EmbroidMe will guide you to the products that are the most relevant to the cause. For example, if the company is involved in promoting an environmental cause, reusable shopping bags are appropriate. Bookmarks or clip-on book lights are perfect for promoting literacy, and first aid kits can be used to promote health issues. If the company is sponsoring an actual event, such as a walkathon, t-shirts, hats or water bottles can be handed out with both the company and charity logos.
Promotional products can be ordered online through the EmbroidMe website or from any EmbroidMe store. The EmbroidMe team will work with businesses to determine the best promotional product solution to promote their brand. And, because EmbroidMe is the largest franchise retailer of promotional products with a selection of more than 800,000 products, they have something for every budget.
About EmbroidMe: With hundreds of retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit: www.embroidme.com.
Contact Information:
Media Contact:
Christine Marion, MAS
cmarion@ufgcorp.com
P: 561.713.2503