pHurity, Inc. Announces Launch of New Website

phurity.Com Features Variety of Sustainable Green Cleaning Products


FRANKLIN, MI--(Marketwire - January 10, 2011) - pHurity, Inc., winner of the 2010 Michigan Green Chemistry Governor's Award for small business, has recently launched a new website. pHurity.com features the company's wide variety of Michigan-manufactured green cleaning and personal care products.

pHurity, Inc. produces plant-based, renewable and biodegradable green cleaning products for consumer and commercial use. The new website includes a listing of 70 specialty grocery and health stores in Michigan, Illinois and Ohio where pHurity products are sold.

All of pHurity's products on the market have received the Environmental Protection Agency's (EPA) Design for the Environment (DfE) label. This indicates that scientists and toxicologists have reviewed each ingredient and how it affects living things. 

According to pHurity owner and CEO Barbara Kovach, the company submitted its product formulas to NSF International for testing prior to introducing them to market. NSF is a not-for-profit, non-governmental organization that is the world leader in standards development, product certification, education and risk-management for public health and safety.

"A lot of our time is spent educating people about what differentiates pHurity products from other so-called green products or cleaners and conventional products that people have been using for years," said Kovach. "There's been a lot of confusion among consumers in the marketplace, and people haven't understood how their personal health or the environment has been impacted by the accumulation of toxins."

Detailed information about each product, including recommended use, is also available on the website.

The three-year old company looks forward to expanding its sales to consumers through a variety of retail outlets as well as distribution for commercial and industrial use, including schools, hospitals, restaurants, manufacturers, office buildings and others.

About pHurity, Inc.
pHurity, Inc., headquartered in Franklin, Mich., is a formulator of plant-based, renewable and biodegradable green cleaning products that include natural hand wash and hand soaps, glass and multi-purpose cleaners, and 3X concentrate natural laundry detergents. All pHurity products on the market have been evaluated and verified for the Environmental Protection Agency's Design for the Environment Safer Product Labeling program to proudly display the EPA/DfE logo. From formulation to design and manufacturing pHurity takes a proactive approach to pollution prevention and green chemistries. pHurity products are available for purchase through consumer retailers and for commercial use. For more information about pHurity, Inc., visit www.pHurity.com.

Contact Information:

Media Contacts
Barbara Kovach, CEO
pHurity, Inc.
248-932-0604