Electrolux further strengthens organization for Innovation and Marketing

Electrolux further strengthens organization for Innovation and Marketing

In a move to accelerate implementation of its core strategy based on
innovative products, investments in the Electrolux brand and a
competitive cost position, Electrolux is announcing appointments within
its management team. These appointments will enable the Group to
increase the speed of product innovation and to continue to leverage its
shared global strength.

Jonas Samuelson is appointed Chief Operations Officer and Head of Global
Operations Major Appliances

In addition to his current responsibilities as Chief Financial Officer,
Samuelson succeeds Keith McLoughlin in his former role as Chief
Operations Officer and Head of Global Operations Major Appliances.
Samuelson will continue to report to the CEO and be a member of Group
Management.

Jan Brockmann is appointed Chief Technology Officer

Jan Brockmann is appointed Chief Technology Officer with global
responsibility for technology development in the Group. Brockmann will
report to the CEO and be a member of Group Management. The role of Chief
Technology Officer is a new position within Electrolux, created to
further strengthen the innovation capacity of the company.

MaryKay Kopf is appointed Chief Marketing Officer

MaryKay Kopf, who is currently responsible for marketing at Electrolux
Major Appliances North America, will in her role as Chief Marketing
Officer be responsible for brand management, marketing and design for
the Group. Kopf will report to the CEO and be a member of Group
Management.

“The new appointments will enable Electrolux to accelerate innovation in
products and brand.,” says Keith McLoughlin, Electrolux President and
CEO. “By taking advantage of our global size and scope we will bring
innovation to the market faster.”

These appointments are effective February 1, 2011. More information
about Electrolux Group Management can be found at
http://group.electrolux.com/en/group-management-539/

For further information, contact Electrolux Press Hotline, +46 8 657 65
07.