NEW YORK, NY--(Marketwire - March 4, 2011) - With styles too great to wait for June, MOSCOT, a global lifestyle brand known worldwide for its iconic eyewear, declares March 4th the official start of Summer 2011 with the launch of MOSCOT Sun. The new Collection debuts with old friends and new styles that pay homage to the days of disco, but with a distinctively modern edge.
Oversized and dramatic, vintage inspired and classic, or sleek and modern, MOSCOT Sun has a frame for every face. Depending on the style, frames feature real glass or CR-39 lenses for 100% UVA and UVB sun coverage and can be made with or without a prescription.
Meet MOSCOT Sun:
The ALEXIS -- The ALEXIS is Studio 54, Halston, and Rio de Janeiro all rolled into one. A new twist on the 70s Aviator, The ALEXIS is classy, classic, sultry and chic. The ALEXIS features an acetate front, saddle bridge with cut out detail, and Monel temples. Matte Black, Matte Navy and Slate Green.
Price = $275.00. Available March 2011.
The BLAKE -- Warren Beatty, Robert Redford, and Burt Reynolds wish they had The BLAKE back in the day. This super fly number is calm, cool and collected, but with an edge. The BLAKE is made of acetate with a saddle bridge and metal detail at the hinge. Matte Black, Steel Blue and Umber.
Price = $275.00. Available March 2011.
The CARLOS -- Not since John Travolta hit the pavement has anyone looked this good strutting down the street. Effortlessly cool with style to spare, The CARLOS is smooth, sexy and irresistible... and boy does he know it. This rounded aviator shaped frame with acetate front features a saddle bridge with cut out detail and Monel temples. Grey Fade and Navy. Price = $275.00. Available March 2011.
The DIANE -- These classic oversized women's sunglasses provide the perfect cover whether you're hiding from the sun, or the paparazzi -- or maybe just a late night. Made from acetate with two dot rivets on temples only, a reinforced five barrel hinge, and a saddle bridge. Black/Pearl and Tortoise. Price = $255.00. Available now.
The DREW -- Just like her predecessors, Mary Richards and Rhoda Morgenstern, The DREW is quirky, independent and beautiful. Hey, maybe The DREW should have her own TV show too.
The DREW is made of acetate with a saddle bridge and metal detail at the hinge. Matte Black, Cranberry and Slate Green. Price = $275.00. Available March 2011.
The FIONAH -- The Collection's signature frame, The FIONAH, is by far the edgiest. With bold color combinations, a thick temple and a hint of Harlequin, The FIONAH may be pretty, but it's certainly not fair. Looks particularly good on rounder faces or on folks with a strong chin. The FIONAH is made of 100% Mazzucchelli acetate. Frames feature an offset color palette on the front and temples and a curved end piece. Cream and Honey. Price = $255.00. Available now.
The GROVER -- The Collection's most creative frame, The GROVER hints of an Aviator but with a lot more attitude. Not a frame for the meek, The GROVER looks best on men with strong features -- think chiseled jaw and other prominent manly facial features. Featuring a Mazzucchelli acetate front with metal temples, and a saddle bridge. Brown and Grey. Price = $255.00. Available now.
The JORDAN -- A hipper, more stylized Aviator that looks perfect on men or women. These must-have sunglasses feature lightweight plastic polarized lenses (try saying that three times fast!) that practically eliminate surface glare. So when the sun is out, you'll not only look sharper, you'll see sharper too! Made from metal, with European nose pads, spring hinges, and anti-reflection (AR) coating on the back surface of lenses. Gold and Silver. Price = $255.00. Available now.
The WINSTON -- These frames are big -- really big. Stately on men. Sexy on women. Angular and oversized, The WINSTON looks great on large round faces, or on anyone who wants a tailored yet oversized look. Features a Mazzucchelli acetate front with metal temples. Black and Grey. Price = $255.00. Available now.
The ZULU FLASH SE -- This special edition frame takes perennial MOSCOT favorite, The ZULU, and adds a whole lotta flash with an ultra reflective gold lens -- just the right accessory for Uncle Zulu to remain incognito. Gold mirror lenses allow less light through for extra-added sun protection. Gold. Price = $275.00. Available now.
MOSCOT ORIGINALS SUN
If you simply can't part with your favorite pair of MOSCOT Originals, fear not, The MOSCOT Originals Collection is available as sunglasses as well. We've taken our most popular MOSCOT Originals styles and adorned each with real glass lenses that precisely duplicate the true old school colors first fabricated by the Company in the 1940s -- Cosmitan Brown (camel brown), Calibar Green (traditional bottle green) and G-15 (a grey/green color first created in the 1930s for pilots).
ABOUT MOSCOT
MOSCOT is a global lifestyle brand driven by the Company's nearly 100 years of eyewear expertise, New York City heritage and its downtown sensibility. It is renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, MOSCOT Titanium and MOSCOT Sun Collections. For more information visit moscot.com.
Contact Information:
MEDIA CONTACT
Matt Parkhurst
Vendeloo Inc.
718.522.9873
