SAN FRANCISCO, March 9, 2011 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today that college basketball fans can enjoy Diamond Foods snack brands and the tournament season with two ways to win $10,000 from Emerald Nuts and Kettle Brand Potato Chips, along with daily instant-win cash prizes.
From tip-off to those final buzzer-beating shots, college basketball fans across the country will be snacking and cheering on their teams, while keeping a sharp eye on the top sixteen teams and their favorite underdogs. Emerald and Kettle Brand kick the bracket action up a notch with innovative online promotions that give fans new ways to support their teams and an opportunity to win big.
Two Ways to Win
First, the season-end tournament is full of Cinderella stories, and this year Emerald Nuts is back for a second year with its topsy-turvy Underdog Bracket that gives fans a chance to win $10,000 by selecting the long-shot who makes it the farthest in the tournament. Fans can visit www.underdogbracket.com to make their selections.
Second, tournament-winning teams bank their hopes on real team work and talent to make it to the center of the bracket, and the new Kettle Brand Real 16 Bracket lets fans pick their top seed at www.kettlereal16.com. More correct picks mean additional chances to win $10,000 if their top pick wins it all.
"Sports fans know that Emerald Nuts and Kettle Brand Potato Chips enhance any game day party," said Craig Tokusato, Vice President of Marketing for Diamond Foods. "Diamond's investment in this exciting integrated campaign will help drive in store purchase of these snack brand favorites in preparation for one of the most viewed sports events of the year. With the addition of the Kettle Brand to the Diamond Foods portfolio, we are thrilled to add a second dimension to our bracket game to complement last year's highly successful Emerald Underdog Bracket, and create a bigger and better experience for our snack fans."
Bracket selection runs March 14-17, 2011 for the Emerald Underdog Bracket and March 21-24, 2011 for the Kettle Real 16 Bracket, and fans are encouraged to visit daily for chances to win instant cash prizes. In addition to the websites, the promotion is supported with both online and print advertising, and in-store marketing in retailers nationwide.
Please visit www.emeraldnuts.com and www.kettlebrand.com for more information about products and this promotion.
About Diamond Foods
Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California® culinary nuts, Emerald® snack nuts, and Pop Secret® microwave popcorn. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.
The Diamond Foods, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6112
Corporate Web Site: http://www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com, www.popsecret.com, www.kettlebrand.com, www.kettlefoods.co.uk, www.underdogbracket.com, www.kettlereal16.com.
Note regarding forward-looking statements: This release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements necessarily depend on assumptions may be incorrect and are subject to risks and uncertainties. Actual results could differ materially from projections made in this release. Some factors that could cause actual results to differ from our expectations include risk of loss of key customers, availability and pricing of raw materials and an increase in competition. A more extensive list of factors that could materially affect our results can be found in Diamond's periodic filings with the Securities and Exchange Commission. They are available publicly and on request from Diamond's Investor Relations Department.