Niscayah introduces a new generation of smart video solutions for the retail segment based on network cameras from Axis Communications

Niscayah introduces a new generation of smart video solutions for the
retail segment based on network cameras from Axis Communications

A series of new services for retail are now being released by the
security company Niscayah, which will take the use and the value in
video surveillance to the next level. One of the services makes it
possible to see video directly in one's cellphone, while the image
quality is ensured by Niscayah at the same time.

In conjunction with Niscayah's global solution development department,
Niscayah Sweden has produced a new generation of video services,
specifically developed for the retail segment.  The new service packages
will be launched at the Butiksleverantör 2011 trade fair in Kista,
Sweden on 12-13 April.

Through the new services, Niscayah aims to eliminate several of the
challenges which exist on the market today, including complicated usage,
high costs and low utilization of installed camera systems. Niscayah
will initially release three easy-to-use service packages for smart
video surveillance, tailored to the needs of the customer. The system
used in the service packages is Axis' video hosting solution, which is
particularly suitable for retail.

The Swedish clothing chain store Gina Tricot is participating in a pilot
project for the new services: “The benefits we perceive with Niscayah's
video solutions are that they are cost effective and embrace modern
technology; this makes it possible for our store staff to concentrate on
our customers and increase their satisfaction, while at the same time,
we can check centrally that the camera is functioning in the stores
where we choose to install cameras”, says Fredrik Appelqvist from Gina
Tricot.

“The store staff should have time to take care of their customers and
the store, and they should also feel secure. At the same time, there is
a greater need for visitor statistics and information regarding visitor
patterns which will now be easily accessible through our new video
services”, says Markus Boberg, Head of Retail at Niscayah Sweden. “We
have listened carefully to our customers, and understand that video
services must be more cost effective and easier both to use and
administer. What you are really paying for is often unclear. We want to
change this”, continues Markus Boberg.

Retail is one of the segments that Niscayah is investing heavily in,
which is in line with the new global business strategy that the company
presented last year. The new services are designed for chain stores as
well as for individual store owners. Niscayah is collaborating with the
camera manufacturer Axis in order to ensure high quality in the
individual camera products included in the service package.

For further information please contact:

Markus Boberg, Head of Retail, Niscayah Sweden, phone  +46 709-30 90 00

Johan Andersson Melbi, Investor Relations, Niscayah Group, phone +46
10-458 80 23

Niscayah Sweden offers technical systems, security services and fire
alarm systems. Niscayah assists customers with analysis, installation,
commissioning, service of equipment, remote services and training.
Niscayah AB is present in 33 locations in Sweden and is a wholly-owned
subsidiary of the parent company Niscayah Group AB (publ), which has a
presence in 14 countries in Europe as well as in the US. The services
include camera surveillance, intrusion protection, access control
systems and fire alarm systems. Read more on
www.niscayah.se (http://www.niscayah.se/)

This press release is also available on Niscayah's home page:
www.niscayah.com (http://www.niscayah.com/)

Niscayah Group AB (publ) discloses the information provided herein
pursuant to the Swedish Securities Markets Act and/or the Swedish
Financial Instruments Trading Act. The information is submitted for
publication on April 6, 2011 at 1 p.m. CET.