Schwinn Announces Olympic Gold Medalist and Mom, Summer Sanders, as Brand Ambassador

MADISON, WI--(Marketwire - Apr 25, 2011) - Schwinn is proud to announce Olympic gold medalist Summer Sanders as brand ambassador for Schwinn's family-friendly, fun bicycles. With Sanders as the new face of the brand, Schwinn will continue to encourage families to get out and ride together. An Olympian, avid athlete and mom, Sanders is the perfect partner for Schwinn connecting with its core audience -- the active mom.

"It's an honor to be a part of the team," says Sanders, "I look forward to getting families excited about Schwinn and getting them on bikes. Being active is so important to a healthy lifestyle. It's never too late to start."

As such an influential figure, Sanders is the ideal spokesperson to represent Schwinn's great American-rooted lifestyle products. As brand ambassador, Sanders will touch upon the following:

May Bike Month: With bike season upon us, Summer will get families excited about riding whether it's around town or a fun, family race, the possibilities are endless.

Bike tips: Summer will offer up suggestions for the best Schwinn bikes, joggers and trailers for kids, parents and families, providing healthy tips on how to incorporate them into busy schedules.

Lifestyle tips: Suggesting ways that families can stay fit together especially when it involves riding a bike.

ABOUT SUMMER SANDERS
Summer Sanders was the most decorated swimmer at the 1992 Barcelona Olympic Games. Since then, Summer has remained in the spotlight as a primetime TV sports commentator and a media celebrity. In her compelling memoir, Champions Are Raised, Not Born: How My Parents Made Me a Success, Summer discusses what gave her the drive to consistently give all she had, no matter what the challenge, as well as how she developed her self-assurance and raw courage. Whether for the boardroom or the classroom, Summer's keynotes provide surprisingly simple answers and reveal what truly develops a champion. To learn more about Summer Sanders, visit www.summersanders.net.

ABOUT SCHWINN
Founded in 1895, Schwinn, part of Dorel Industries (TSX: DII.B) (TSX: DII.A), is an American icon, building some of the best-known and best-loved bicycles of all time. Schwinn is the memory of first learning to ride as a child. It's the freedom of pedaling around the neighborhood before you were old enough to drive. It's watching your children go without training wheels for the first time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn. http://www.facebook.com/rideschwinnbikes