SAMPO PLC STOCK EXCHANGE RELEASE 28 April 2011 at 2.05 pm Sampo's interim report will be published on 5 May 2011 Sampo Group will publish an interim report for January - March 2011 on 5 May 2011 between 9.30 am and 10.00 am. The interim report, CEO's video interview and supplementary financial information will be available on the Internet at www.sampo.com/result. Sampo will arrange a telephone conference for investors and analysts at 4 pm Finnish time (2 pm UK time). The conference call is held in English. Please call tel. +44 207 162 0125 (Europe) or +1 334 323 6203 (North America). Please be ready to state the conference ID '893213', the conference title 'Sampo plc 2011/Q1 release' and the password 'SAMPO'. Group CEO and President Kari Stadigh, Group CFO Peter Johansson, Head of P&C insurance Torbjörn Magnusson and Head of IR and Group Communications Jarmo Salonen will attend the telephone conference. The conference can also be followed from a direct transmission on the Internet, at www.sampo.com/result. A recorded version will later be available at the same address. SAMPO PLC Investor Relations and Group Communications Distribution: NASDAQ OMX Helsinki The principal media Financial Supervisory Authority www.sampo.com [HUG#1510123]