REDWOOD CITY, Calif., April 28, 2011 (GLOBE NEWSWIRE) -- News Facts
- Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, today announced the Informatica Customer Data Forum, a global series of free forums and executive dinners showcasing the value of creating a complete and trusted view of customer data to drive revenue, increase profits and improve business efficiencies.
- In today’s consumer-driven e-economy, companies need to empower sales, marketing and customer service teams with a complete customer view. Business and IT users need customer data such as current and historical products and services purchased; existing relationships within and outside the household; recent interactions with the company; and perceptions revealed through social media to maximize customer loyalty and share-of-wallet.
- Yet creating complete customer views is an increasingly formidable challenge because it requires users to pull together disparate customer information, from data silos that exist inside and outside the enterprise, making it difficult to ensure accuracy and timeliness.
- During the Customer Data Forum, leading industry authorities join with Informatica executives to discuss strategies, technologies and corporate perspectives that are essential to successfully constructing a complete, comprehensive and trusted view of customer data to drive meaningful business results.
- Designed to bring together line-of-business leaders in marketing, sales, customer service and IT, the global multi-city tour focuses on constructing and delivering a complete customer view to drive revenue, increase profits and improve business efficiencies.
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Attendees will learn how to:
- Empower customer-facing teams with instant visibility into customer/company interactions.
- Leverage the new tide of social media data in constructing comprehensive customer views.
- Drive business and IT collaboration to help ensure success of customer data initiatives.
- Map master data management (MDM), data quality and data integration best practices to strategic business objectives.
- Guest speakers at the free, half-day forums include R "Ray" Wang, Principal Analyst and CEO, Constellation Research Group, Andy Hayler, President and CEO, Information Difference and an executive from Capgemini, Cognizant, Infosys Technologies or Tata Consultancy Services (TCS).
- Executive dinner hosts include Fortune Magazine and top Informatica executives Tony Young, chief information officer; Chris Boorman, chief marketing officer; Ivan Chong, executive vice president, Data Quality Product Division; Girish Pancha, Executive Vice President, Data Integration Product Division, Informatica and Arvind Parthasarathi, generalmanager, Master Data Management, Informatica. Each dinner will also be co-sponsored by an executive from Capgemini, Cognizant, or Infosys Technologies.
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Informatica Customer Data Forum dates:
- Atlanta, Georgia - Forum April 12
- Washington, DC - Forum April 14
- Paris, France - Forum April 28
- Toronto, Ontario - Executive Dinner May 9; Forum May 10
- Dallas, Texas - Executive Dinner May 10; Forum May 11
- Rosemont, Illinois - Executive Dinner May 11; Forum May 12
- London, England - Forum - May 16
- Grimbegen, Belgium - Forum May 17
- Edina, Minnesota - Forum May 17
- San Francisco, California - Executive Dinner May 17; Forum May 18
- Carlsbad, California - Executive Dinner May 18; Forum May 19
- New York City, New York - Executive Dinner June 7; Forum June 8
- Boston, Massachusetts - Executive Dinner June 8; Forum June 9
- Seoul, Korea - Forum June 14
- Beijing, China - Forum August 9
- Hong Kong, China - Forum August 11
- Melbourne, Australia - Forum August 23
- Sydney, Australia - Forum August 25
For more information on the Informatica Customer Data Forums, please visit www.informatica.com/more/customerdataforum
To learn more about the Informatica Customer Centricity Solution, please visit www.informatica.com/customercentricity.
Supporting Quotes
- "The exponential number of touch points and algorithmic channel complexity puts to shame yesterday’s eCommerce strategy and the dated tools designed to address multi-channel," said R "Ray" Wang, Principal Analyst and CEO, Constellation Research Group. "In order to cut through the high noise to signal ratio, organizations must determine how best to manage the complexity and scale of data being generated....Master data management (MDM) provides a set of technologies that address the acquisition, cleansing, enrichment, and distribution of data."
- "Acquiring and retaining customers is the leading strategic imperative for most organizations and this requires that customer-facing employees are empowered to fully understand each customer’s situation, to quickly and proactively meet their needs," said Chris Boorman, chief marketing officer, Informatica. "The Informatica Customer Data Forum roadshow focuses on how business and IT can collaborate to bridge the data silos, manage customer data as a strategic asset and enable a truly enterprise-wide customer-centric view with the Informatica Platform. While this has been an elusive goal for most organizations, the technologies and best practices necessary to make it happen are available now, and the Customer Data Forum reveals how to use them for maximum business impact."
About Informatica
Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,350 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/companies/3858 and http://twitter.com/InformaticaCorp.
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