BEVERLY HILLS, CA--(Marketwire - May 26, 2011) - With the looming retirement of the Baby Boomer generation, a.k.a. the "Silver Tsunami," corporations will need to more proactively archive and transfer knowledge from senior executives to a younger workforce, according to technology strategist and Listening to the Future author Daniel W. Rasmus. In a free June 1 webcast sponsored by MediaPlatform, Inc., Rasmus will discuss the potential for online video to serve as the all-important medium for this transfer of knowledge and organizational learning.
"The growing rate of video consumption in the workplace provides a cue regarding how the next wave of leaders wants to receive this information," Rasmus said. "An increased use of video for instructional purposes, as well as entertainment, is an indication of a strong desire for more a sensory-rich learning experience."
As a strategist and industry analyst, Rasmus helps clients put their future in context. He uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences.
Topics Rasmus will discuss during the webcast include:
- Knowledge acquisition via video
- Video as a tool for knowledge management
- Use of video for operational efficiency
- Practical applications of video for learning in the enterprise
"Dan really understands the growing importance and demand for online video as a knowledge management and acquisition tool," said Greg Pulier, founder and president, MediaPlatform. "His goals coincide with our own in this respect -- helping businesses implement the tools they need to make video an even greater method of sharing the knowledge younger generations must have to continue their sales and lead-generation efforts."
About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform's webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content. www.mediaplatform.comwww.twitter.com/webcaster
Contact Information:
Media Contact:
Kelly Wanlass
(801) 602-4723