NEW YORK, June 2, 2011 (GLOBE NEWSWIRE) -- Today interclick (Nasdaq:ICLK), a data valuation platform, announces that it has developed leading edge integrations with PointRoll, a Gannett Company (NYSE:GCI) and the leading provider of digital marketing solutions. As part of the integration, PointRoll will provide interclick campaigns access to deeper, automated reporting through its AdPortal 3.2, providing transparency into which inventory sources generate the highest rich media engagement rates.
"We believe this to be an important development for interclick and our clients," said Michael Katz, Chief Executive Officer of interclick. "As a result of the integration, our rich media and expandable campaigns have experienced greatly diminished default rates; tremendously improving campaign performance and scale in the process."
In an effort to provide additional insights into client campaigns served across technology for companies such as interclick, PointRoll added reporting on the sub-domain level, which provides meaningful data points that allow advertisers and their partners to analyze and optimize campaign performance on a much more granular level.
For marketers and publishers already leveraging PointRoll's AdPortal, interclick is now able to identify default rates and optimize accordingly. The integration also allows interclick to access various sources of inventory which would not otherwise accept rich media and expandable campaigns.
About interclick
interclick, inc. (Nasdaq:ICLK) is a technology company providing solutions for data-driven advertising. Combining scalable media execution capabilities with analytical expertise, interclick delivers exceptional results for marketers. The Company's proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. For more information, visit http://www.interclick.com.
About PointRoll
PointRoll, a Gannett Company (NYSE:GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit www.pointroll.com or follow us @pointroll