BELMONT, CA--(Marketwire - Jun 7, 2011) - Actiance (www.actiance.com), enablers of the safe and compliant use of unified communications, collaboration and Web 2.0, today announced new capabilities within its Socialite solution to proactively allow organizations to approve content and changes made to employee LinkedIn profiles The only vendor to provide Static Content Pre-Approval Workflow, Actiance ensures all companies, including financial services firms, can remain in compliance with regulations, such as Financial Industry Regulatory Advisory (FINRA) Regulatory Notice 10-06, which requires all static content to be pre-approved prior to publishing.
Socialite provides granular control for social networking sites, including the specific ability to manage access and content shared across over 160 features on Facebook, LinkedIn and Twitter. Since the issuance of FINRA 10-06 and subsequent draft guidelines from IIROC, there has been a requirement to ensure that static content on social networks is pre-approved. As FINRA and IIROC registered firms move towards departmentalizing the use of social media, it's imperative to the growth of the business that this is automated.
"As social media has changed the way people interact and communicate with each other, LinkedIn has become increasingly popular with financial advisors and wealth managers who wish to connect and communicate with prospects and current clients," said Kailash Ambwani, CEO at Actiance. "In FINRA-regulated firms, the requirement to pre-approve static content, such as the LinkedIn profile has been an obstruction to its use. Until now, there was no way to proactively monitor the profile, alert upon changes, or ensure that changes received pre-approvals. Our workflow functionality opens up LinkedIn in a whole new way that truly enables regulated individuals to leverage the social network while remaining compliant. We're the only vendor that can provide this capability due to our deep understanding of compliance requirements, heritage in security and expertise in the intricacies of social networks."
Socialite intercepts end-user edits of LinkedIn profiles and automatically re-routes the changes to a compliance officer for review. The reviewer is then able to identify the specific elements of a LinkedIn profile that were changed and can either accept or reject the edits as well as making comments. The profile owner is able to review comments, make any other necessary changes and post the approved content, all from within the Socialite application. Socialite also provides firms with the ability to monitor, alert and capture changes made off the corporate network -- from a mobile device for example. This deep protection ensures full compliance, no matter how or where employees access LinkedIn.
Actiance customers include 9 out of the top 10 largest banks in North America. For more information, please visit: http://www.actiance.com.
About Actiance
Actiance enables the safe and productive use of Unified Communications, collaboration and Web 2.0, including blogs and social networking sites. Formerly FaceTime Communications, Actiance's award-winning platforms are used by 9 of the top 10 US banks and more than 1,600 organizations globally for the security, management and compliance of unified communications, Web 2.0 and social media channels. Actiance supports all leading social networks, unified communications providers and IM platforms, including Facebook, LinkedIn, Twitter AOL, Google, Yahoo!, Skype, Microsoft, IBM and Cisco.
Actiance is headquartered in Belmont, California. For more information visit http://www.actiance.com or call 1-888-349-3223.