REDWOOD CITY, Calif. and BOSTON, June 9, 2011 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN), the leader in cloud-based social business solutions today announced that it is partnering with the Enterprise 2.0 Conference to bring thought leader, author and CRM expert Paul Greenberg to the BroadVision Clearvale SecondFloor speaker series. The event – titled "CRM at the Social Crossroads: An Evening with Paul Greenberg" – takes place June 21st at the official attendee reception for the Enterprise 2.0 Conference in Boston, MA. [Attendance at this event is limited. To sign up, visit [http://www.clearvale.com/mkt-eco/en/e2boston2011.php].
Paul is the author of CRM at the Speed of Light, 4th edition, a book on Social CRM referred to as the "Bible of CRM." He is the Managing Principal of The 56 Group, LLC, a CRM/Social CRM consultancy. Greenberg is also currently the Chairman of the Board of Advisors of the University of Toronto's Rotman School of Management CRM Centre of Excellence and sits on the Board of Advisors for the Enterprise 2.0 Conference.
BroadVision Director of Product Strategy, Richard Hughes, will lead a discussion with Greenberg, focusing on social CRM and how companies are using technology to engage customers. Greenberg will provide a short presentation, followed by a Q&A with Hughes and audience members.
The event will take place at the Hilton Boston Back Bay, with drinks and reception beginning at 5:30pm and the speaking session beginning at 6:30pm. Space is limited, and attendees must be registered for the event or Enterprise 2.0 to attend. Participants will have the opportunity to meet and interact with industry leaders and executives, and the event will also feature a raffle, giving attendees the opportunity to win a free iPad.
"Traditionally, CRM has been about managing customers," said Paul Greenberg, author, blogger and CRM expert. "Today, Social CRM is about engaging with the customer, and it's one of the biggest 'Enterprise 2.0' technology trends. At this event I look forward to challenging some of the traditional notions of CRM and engaging the audience in a lively dialogue."
BroadVision® Clearvale SecondFloor (CSF) is a global consulting community that matches some of the best thinkers and practitioners in social technology with businesses and partners that are innovating on the BroadVision Clearvale™ network. The speaker series brings social web technology and strategy experts together with consultants and customers to share knowledge, experiences and best practices. Previous guests have included founder of Altimeter Group, Charlene Li; Head of Community Development for LEGO, Tormod Askildsen; author Geoffrey Moore; and marketing and social media expert, Brian Solis.
"Social CRM is about more than just making sure the customer care team is connected with the rest of the organization. And it's much more than just monitoring social media sites to gauge customer opinions," said Richard Hughes. "It is clear that there are a number of opinions and misconceptions about what it really is and how to get there, so this discussion promises to be an interesting one."
Related Links and Conversation
About http://www.e2conf.com/">The Enterprise 2.0 Conference
The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices to drive business performance across workforce, customers, and partners networks. For more information visit: http://www.e2conf.com/">www.e2conf.com.
About BroadVision
Driving innovation since 1993, BroadVision (Nasdaq:BVSN) is an innovative provider of web-based commerce, communication, and collaboration solutions. Our solutions -- including BroadVision Clearvale, the world's first "network of networks" for enterprise collaboration over the cloud -- enable companies around the globe to conduct business on the web. Our customers include Baker Hughes, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, Sony, U.S. Navy, Vodafone, Xerox and more. For more information, visit www.broadvision.com.
The BroadVision logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5621
For more information about BroadVision Clearvale, visit www.clearvale.com.
BroadVision and Clearvale and all their case-sensitive permutations are trademarks or registered trademarks of BroadVision, Inc. in the United States of America and other countries.