IRVINE, CA and OTTAWA--(Marketwire - Jun 14, 2011) - Paciolan, a leading provider of ticketing and marketing solutions for more than 500 live entertainment organizations, announced today that CapitalTickets.ca and Senators Sports & Entertainment have extended their partnership with the company. CapitalTickets.ca is a full-service regional ticketing company that supports multiple clients in Ottawa, Ontario, including: Senators Sports & Entertainment, Cisco Ottawa Bluesfest, Capital Hoedown, City of Ottawa Theatres (Centrepointe Theatre and Shenkman Arts Centre), Ottawa 67's Hockey Club and Casino Sound of Light to name a few. CapitalTickets.ca sells more than 1.5 million tickets annually.
"The Paciolan ticketing system has helped us build our business and grow ticket sales every year," said Tom Gillis, general manager of CapitalTickets.ca. "By managing ticketing in-house, we're able to control the customer experience, our ticketing and our brand, while creating new revenue streams that directly impact our bottom line."
CapitalTickets.ca leverages the Paciolan infrastructure to manage its on-site call center that generates both traditional and non-traditional revenues. The call center staff sells hotel and tourism packages throughout the year and also up-sells services, such as restaurant reservations and parking, which are added on to the regular ticketing order.
Paciolan's marketing services help CapitalTickets.ca generate additional revenue and engage fans. The Ottawa Senators Hockey Club, for example, leveraged Paciolan's online remarketing services to sell tickets to new fans that generated an incredible 43:1 Return on Ad Spend (ROAS).
"Paciolan has proven to be a true partner that works hand-in-hand to help us achieve our goals," Gillis added. "This absolutely factored into our decision to renew our contract. From the executive offices to our Client Partner and eCommerce experts, Paciolan is an extension of the CapitalTickets.ca team."
In the future, CapitalTickets.ca plans to leverage Paciolan's CRM technology to enhance its client services and gain a holistic view of its fans' interactions and preferences. The new CRM system will enable CapticalTickets.ca to deliver a personalized event experience for each fan, while also offering new cross-selling capabilities to all of the CapitalTickets.ca client organizations.
"We're excited about the success and revenue growth CapitalTickets.ca and the Ottawa Senators have enjoyed by leveraging our industry-leading ticketing and marketing software," said Dave Butler, chief executive officer of Paciolan. "We look forward to continuing our partnership and to helping these industry leading organizations achieve their future goals."
About CapitalTickets.ca
CapitalTickets.ca was established in 2003 and is a full-service ticketing company based in Canada's capital city of Ottawa. Many organizations, including the Ottawa Senators Hockey Club, Scotiabank Place, Cisco Ottawa Bluesfest, Centrepointe Theatre, Shenkman Arts Centre, Ottawa 67's Hockey Club, Casino Sound of Light currently, use CapitalTickets.ca to handle ticketing for their shows and special events. Customers are able to purchase online 24 hours a day through CapitalTickets.ca or purchase by phone by calling locally 613-599-3267 (FANS) or toll-free 877-788-3267 (FANS). Tickets can be purchased in person at The Sens Store locations (excluding Scotiabank Place), any Ottawa-based Sports Experts or at the Scotiabank Place box office.
For more information about CapitalTickets.ca, please visit
www.capitaltickets.ca.
About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers more than 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.