Taco Bell Canada Incites Delicious Acts of Defiance

VAUGHAN, ONTARIO--(Marketwire - June 27, 2011) -

Editors Note: There are four photos and a video associated with this press release.

Hungry for change?

Taco Bell Canada is encouraging fans and rebels who favour flavour to join the brand in a spirited summer stand against boring.

In fact, Canada's irrepressible Mexican-inspired Quick Service Restaurant chain, is serving up a good-natured, tongue-in-cheek revolution at burgerbacklash.ca.

Starting on June 27^th, Taco Bell will take its revolution to the airwaves with a feisty new TV manifesto.

The TV campaign features adventurous eaters who are fed up with the standard burger combo. Each TV ad closes with the symbol of the Taco Bell Canada revolution: a branded arm, holding a Burrito Supreme.

Online, Taco Bell fans and adventurers can feed their appetite for change and enjoy revolutionary offers and news at burgerbacklash.ca. Free-thinkers can join the revolution by pledging to uphold the Taco Bell manifesto. Fans can also share their own stories and tips on how they break from the status quo.

There's even a humorous conspiracy-themed, Facebook-powered, interactive video about "Big Burger" — that can be personalized and shared with photos of your most rebellious amigos.

Think Outside the Bun

"Taco Bell is a bold, challenger brand and burgerbacklash.ca appeals to our fans' sense of individuality — and their love of variety and the unexpected," says Dan Howe, Chief Marketing Officer for Yum! Restaurants Canada, which owns the Taco Bell brand in Canada.

"Taco Bell is unique in quick service restaurants, because our menu favourites like CrunchWrap Supreme and our new Chicken Enchilada Grilled Stuft Burrito feature a crave-able and hard to find mix of flavours and textures," he says.

"Taco Bell offers cool sour cream, delicious seasoned beef, gooey cheese, crisp lettuce, tangy tomatoes, signature hot sauces and fresh Fiesta Salsa. That's a nice change from the usual fare," sums up Howe.

About Taco Bell Corp.

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more.

Across North America, Taco Bell serves more than 36 million customers every year and there are 204 locations in Canada.

For locations, information on Taco Bell seasoned beef and to chat with Taco Bell fans and join the revolution, visit us on Facebook.com/tacobellcanada and online at www.tacobell.ca.

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/HandDecided800.jpg

http://media3.marketwire.com/docs/manifesto800.jpg

http://www.marketwire.com/library/20110627-taco800.jpg

http://media3.marketwire.com/docs/Picture1800.jpg

To view the video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=Kn8azUyUpYI