DNA Brands, Inc. Releases the New "Bubba Army" Sugar Free CRANRAZBERRY(TM) Energy Drink

New Line Extension Debuts With Support From Popular Radio Personality


BOCA RATON, Fla., June 27, 2011 (GLOBE NEWSWIRE) -- DNA Brands, Inc. (OTCBB:DNAX), makers of the great tasting DNA Energy Drink® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today that sugar free "CRANRAZBERRY" can now be found at most retail locations carrying the brand, including Walgreens, Race Trac and Circle K. CRANRAZBERRY is DNA'S fourth flavor and second sugar free offering. Popular radio personality Bubba the Love Sponge is highlighted on the new CRANRAZBERRY can. A portion of the sales will be donated to Bubba's "Fallen Officer Fund".

"The release of CRANRAZBERRY once again raises the bar for how good an energy drink can taste. Our primary goal has always been to separate ourselves from the competition by providing great taste as well as functionality. We have reached our goal by being named the Best Tasting Energy Drink in the World at the 2010 World Beverage Competition in Geneva Switzerland," said DNA's President and CEO Darren Marks. Marks added, "CRANRAZBERRY is already receiving strong acceptance from  distributors, retailers and customers alike,  no small thanks to Bubba and his devoted following."

About DNA Brands, Inc.

DNA Brands make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and Sugar Free CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.

Independent retailers throughout the state sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.

True to its actions sports roots, DNA Brands, Inc., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com or contact: Darren M. Marks, President, (954) 970 3826 - darren@dnaenergydrink.com

The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.


            

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