Empire AB, has through its Swedish subsidiary, Empire Sweden AB, signed an agreement with HoMedics Group Limited to market and distribute Salter’s line of domestic scales in Sweden, Norway, Denmark, Estonia, Latvia, Lithuania, and Iceland effective immediately.
“Empire is very happy to announce this strategic partnership; we are now well placed to be able to offer our customers a complete range of products within kitchen appliances. As we have earlier communicated part of our strategy is to further expand our product portfolio by taking on other market leading brands and we think Salter is an excellent partner. Salter’s expertise within household scales business for the last 250 years is a very good fit for Empire, whose goal is to be a complete supplier of high quality consumer products within the household segment.”, says Per Björkman, CEO of Empire.
The Nordic market for scales is estimated at around €14.5M and Empire estimates taking at least 15-20% market share within 2 years
“We feel this new partnership marks a strategic step for Salter in the Nordic markets and represents a perfect fit within Empire AB’s portfolio of brands. We are very excited about this agreement and we foresee a very successful and long-lasting relationship between our companies. Salter’s 250 years of leadership and innovation in the Kitchen and Bathroom scales’ global arena, coupled with Empire AB’s extensive distribution network and marketing expertise in the Nordic markets, will produce a winning combination destined to yield extremely positive and immediate results.” Stefano Godio, Commercial Director (Europe, Middle East, Africa), HoMedics Group Ltd.
For more information please contact;
Per Björkman, CEO Empire AB
+ 46 8 586 30 511, + 46 765 47 05 11 per.bjorkman@empire.se
About Empire
Empire is a company that creates, acquires and markets home and household products for the consumer market. The range includes carbonating machines, household products and hair care products, including the brand names SodaStream, C3, BaByliss and Cuisinart. Since 1997 Empire has marketed percolators, coffee makers and a wide range of other electrical goods for domestic use under the brand name C3. The company is since May 2, 2011 listed on OMX First North with Remium AB as Certified Adviser.
About Salter
Leading British Brand of domestic weighing scales for over 250 years now part of the highly successful HoMedics Group with offices located in the UK, USA, Italy, Germany, Australia & Canada, and with distribution to over 100 countries world-wide, Salter is the UK brand leader in kitchen and bathroom scales and continuously expanding internationally.
Salter creates products that are increasingly sophisticated and advanced, yet answer the need for design-conscious products in the home. The company has now stretched the brand from kitchen and bathroom scales to a large variety of other categories.
To see the full range of products, please see www.salterhousewares.com