American Logistics Association Retains eCommerce Technology Developer Cinsay, Inc. to Provide Complete Interface Capability for Businesses Serving U.S. Armed Service Members

LOS ANGELES, CA--(Marketwire - Jul 5, 2011) - The American Logistics Association (ALA) is launching a ground-breaking Association management, consumer interface and affinity formulation and activation capability, and has formed an alliance with technology developer Cinsay, Inc. to power the system with a custom version of the company's proprietary eCommerce platform, it was announced today by Pat Nixon, President, ALA. Cinsay's proprietary platform includes the first-ever viral and syndicatable eCommerce video player, designed to increase sales through consumer sharing via email and leading social media networks.

In making the announcement, Nixon said the technology implementation will help ALA members keep pace with changes in the military marketplace and demography, and will include increased consumer outreach along with greater flexibility. "This massive initiative allows us to best leverage changes taking place in consumer internet behavior within a more austere Federal budget climate, and will activate this affinity group to advocate for continuation of important quality of life benefits for military personnel, their families, retirees and veterans."

Christian Briggs, Cinsay, Inc. Chairman of the Board, said, "We are honored to be selected to further the important work of the Association and their prestigious membership. We will be completely customizing the Cinsay technology platform to include both traditional Association web capabilities, as well as a number of exciting new enhancements we think are going to 'wow' members and consumers alike."

The American Logistics Association is a trade association for consumer package goods and service and distribution companies doing business with on-base military businesses and veterans' retail outlets. Association members include some of the largest and most successful companies in the U.S., including Coca-Cola North America, Starbucks Coffee Co., Kraft Foods, Del Monte Foods, Procter & Gamble Company, General Mills, Kellogg, PepsiCo, and Unilever, to name but a few. The new technology initiative will raise the profile of benefits to military consumers from operation of these stores, which includes employment of over 50,000 military family members, savings of nearly $8 billion a year to military households, and myriad contributions from industry to causes and charities such as Fisher House, the National Military Family Association, USO, and military family scholarship programs.

"We will be turbo-charging our outreach to the nearly 15 million patrons of these programs and increasing awareness of the benefits of these programs to the nearly 100 million Americans who have an affinity with the U.S. military," Nixon added. The program is designed to particularly reach internet-savvy younger military families who also need to be aware of and take advantage of the tremendous savings that can be realized by shopping at these stores.

In addition to traditional Association web offerings of static information and conference registrations, the Association management portal will provide for web streaming of employee training, product information, interactive tele-conferencing for Government and industry people who cannot travel to ALA's conferences, and web-streaming of information back and forth from Government to industry. The consumer portal will provide an avenue for industry to display products, offer electronic and downloadable coupons, register beneficiaries for information on their commissary, exchange and MWR benefits, provide other promotions and discounts, and connect to the various web sites of the exchanges, commissaries, and other on-base MWR programs.

The American Logistics Association is a modern, best practice trade association that has become industry's "First Call" when dealing with the complex issues of navigating the military marketplace. The military channel comprised of military Commissaries (grocery stores), Exchanges (convenience stores, department stores, food concessions, gas stations, communications and electronics, wine, beer and spirits, ship's stores, tactical retail outlets), Morale, Welfare and Recreation sales and services (restaurants, child care, fitness centers, libraries, auto service), Veteran's Canteen Service (retail outlets in VA Hospitals and offices), constitutes a business environment with close to $20 Billion in annual sales.

Cinsay, Inc. delivers groundbreaking media and eCommerce experiences through its next-generation video, advertising, and eCommerce enterprise platform. Leveraging the latest internet and mobile technology, the Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary eCommerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.