Parenting.com and TODAY.com Join Forces to Share Content, Cross-Promotion
and Marketing Opportunities That Deliver Unique Tools and Content to Millions of Moms
Partnership Announced on TODAY This Morning With a Two-Part Series on the
Parenting.com/TODAY.com "Mom Confessions" Survey
NEW YORK, Aug. 10, 2011 (GLOBE NEWSWIRE) -- Bonnier's Parenting Group, publisher of Parenting, Babytalk and Parenting.com, and TODAY.com, the online home of America's No. 1 morning show, have announced a strategic partnership that will provide their parenting-focused web sites with the opportunity to collaborate on editorial content and marketing initiatives that provide moms with the news and views that matter most to modern families. With a cumulative reach of over 30 million, The Parenting Group and TODAY.com will also work together on regular editorial features, surveys and programming, the first of which will be highlighted this morning on TODAY when the results of the Parenting.com/TODAY Moms "Mom Confessions" survey are revealed. Over 26,000 respondents participated in the survey, which explored moms' views on their spouses, their sex lives and the behavior that leads them to judge other moms.
The TODAY.com Parenting section will feature Parenting.com content – including articles from its popular health guides, activity section, pregnancy planner, and "Ages + Stages" series, and the site also spotlights an exclusive "What's Hot Now" feed of parenting news curated by Parenting.com editors. On Parenting.com, a TODAY.com video player highlights the most popular parenting and family-related news segments of the day, while a feed of stories from the TODAY Moms blog offers the latest conversation-starting headlines. With significant cross-promotion, the two media organizations will offer advertisers the opportunity to package elements from both properties to create unique multimedia digital marketing programs reaching millions of moms.
"Parenting editors have been making regular appearances on TODAY for years, so our digital partnership is a perfect extension of our editorial relationship," said Mark Wildman, VP and Group Publisher, The Parenting Group. "We're looking forward to leveraging the combined strength and reach of our digital assets to create marketing programs that reach modern moms everywhere they access our content – online, on-air, in print and on the go."
"TODAY.com delivers the news moms are talking about today – and Parenting offers trusted expertise on all the perennial challenges faced by parents every day," said Jen Brown, Site Director, TODAY.com. "This partnership helps us give busy parents what they need to know whether they're in their living room, on their computer or out and about."
About The Parenting Group
The Parenting Group, home of the Parenting, Babytalk and Conceive brands, reaches moms over 15 million times every month through magazines, digital media, custom content, and events. TPG's publications include: Parenting School Years, for moms with children in kindergarten through elementary school; Parenting Early Years, for moms of infants, toddlers and preschoolers; and Babytalk, for new moms and moms-to-be. TPG's other media properties include: Conceive, for women trying to get pregnant, the Babytalk Pregnancy Planner; the Parenting.com and ConceiveOnline.com web sites; MomConnection®, a nationally-representative online research network; and a custom content unit. The Parenting Group is a division of Bonnier Corporation.
About TODAY.com
TODAY.com is the online home for America's No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC's TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion and parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. TODAY.com. Don't miss a moment.
TODAY Moms is the mom blog of the TODAY show, where moms come to learn, share and discuss the hottest parenting news and issues that matter most to them. Join the conversation on Facebook and Twitter, too.