America's Fro-yo Pioneer, TCBY, Celebrates Its 30th Anniversary With National Facebook Sweepstakes

SALT LAKE CITY, UT--(Marketwire - Aug 23, 2011) - Thirty years ago, Frank and Georgia Hickingbotham founded TCBY, The Country's Best Yogurt, the company credited with pioneering the fro-yo industry. The company continues to grow with more than 600 locations around the world and more than 70 flavors of frozen yogurt. Arguably the best tasting yogurt in the industry, TCBY has spent many of its 30 years perfecting the combination of taste and nutrition, making it the healthiest yogurt in the market today with seven live active cultures, Vitamins A & D, probiotics, dietary fiber, protein and calcium. To celebrate its anniversary, TCBY wants to give back to the customers who have made the brand what it is today with the chance to win free fro-yo, throughout the month of September, via a Facebook Sweepstakes. All who enter will also receive a coupon for 30% off a single item to be used anytime in September.

"So much has changed over the last 30 years, from our proprietary blend, the healthiest in the industry, to our store design and self-serve offering, the brand truly has evolved with the support of our customers," says Tim Casey, CEO of TCBY. "We wouldn't be where we are today if it wasn't for our enthusiastic fans that have stood by us through the years. Because of this, we want to give back to them, in the best manner possible... with a swirl of The Country's Best Yogurt."

The Facebook sweepstakes begins on September 1, 2011 and can only be accessed through the "30^th Anniversary Sweepstakes" tab on the TCBY Facebook page, www.facebook.com/tcby. Monday through Friday, of each week in September, fans will have the chance to win one of two $30 gift certificates. On the final day, September 30, TCBY will pick one lucky winner who will receive a year's worth of free fro-yo, a $300 value. Each fan that enters the contest will receive a coupon, via email, for 30% off a single item which they may use throughout the month of September. Contestants can only enter once through the sweepstakes submission form, but may gain more entries for each friend they "share" the contest with who enters.

How to enter

1. Visit the TCBY Facebook Page, www.facebook.com/tcby and become a fan, or if you are already a fan...
2. Click on the "30^th Anniversary Sweepstakes" tab on the left hand side of the page.
3. Enter your name, email address, address and phone number into the form, agree to the terms of use and hit submit. (One entry per person)
4. Receive an email confirmation with your coupon for 30% off a single item during the month of September.
5. "Share" the contest with your friends by clicking the share button at the bottom of the confirmation image. For every friend who enters your name in the "Who shared this with you" box, you'll get another entry into the sweepstakes.