Cleaning Up After Irene: Seventh Generation "Sprays It Forward" With Vermont Foodbank

BURLINGTON, VT--(Marketwire - Sep 3, 2011) - Seventh Generation, the country's number one green brand and its leading supplier of non-toxic and renewable household solutions, and Vermont Foodbank joined forces Friday to aid Vermonters struggling to recover from the historic devastation caused by tropical storm Irene, which has left countless towns across the state without even the basic supplies needed to begin cleaning up flood-ravaged homes.

A small army of Seventh Generation volunteers descended on Vermont Foodbank's warehouse in Barre, Vermont yesterday to assemble 1,200 "green" cleaning kits filled with the natural and non-toxic clean-up supplies residents need to safely start putting their homes and lives back together.

"The Vermont Foodbank is so grateful to have Seventh Generation as a partner as we help our neighbors clean up after this disastrous flooding," said John Sayles, CEO of Vermont Foodbank. "This effort is true to our Vermont ethos of joining together to take care of our own. After the flooding, what people need most is to clean up and move ahead. These cleaning kits will help that happen. The Foodbank's network of 280 partners across the state will make sure the kits get to the right people quickly."

Each kit consisted of an essential variety of Seventh Generation's environmentally-friendly household products, including All-Purpose Cleaner, Disinfectant Spray and Wipes, Recycled Paper Towels and Natural Laundry Liquid. The Vermont Foodbank will deploy its distribution network to immediately get these kits to local food shelves in the areas hardest hit by the immense disaster that occurred just four days ago.

The emergency response was made possible by an extraordinary coalition of Seventh Generation partners that was assembled virtually overnight by the Burlington-based company, including Cascades, which donated and shipped the kits' recycled paper towels, and OHL, which is transporting all materials to the Barre facility and supplying some of the help needed to put together the kits themselves.

"We're a Vermont company in every way," said Seventh Generation CEO, John Replogle. "What happens to our state happens to everyone here -- there's not a person in the building who hasn't been touched by this mind-boggling storm. None of us can believe what we're seeing in our communities. Our friends and neighbors desperately need help, and right now our company's mission is to provide as much as we can."

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation household cleaning and personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.

ABOUT THE VERMONT FOODBANK
The Vermont Foodbank is the state's largest hunger-relief organization, serving communities in all 14 counties of Vermont through a network of more than 280 food shelves, soup kitchens, shelters, senior centers and after-school programs. In FY2010, the Vermont Foodbank distributed more than 7.6 million pounds of food to as many as 86,000 Vermonters. The Vermont Foodbank, a member of Feeding America, is nationally recognized as one of the most effective and efficient nonprofits and food banks in the nation. To learn more about hunger in your community and to take action against hunger and poverty in Vermont, visit us on the web at www.vtfoodbank.org.