BEDFORD, Mass., Sept. 8, 2011 (GLOBE NEWSWIRE) -- SoundBite Communications Inc. (Nasdaq:SDBT), a leading global provider of cloud-based, multi-channel proactive customer communications, is presenting a webinar with loyalty partner COLLOQUY to demonstrate how and why retailers should leverage the mobile device during the holiday season. Emphasizing multi-channel outreach, the webinar will explore marketing challenges facing retailers this holiday season and offer strategic mobile marketing solutions that can be used to grow consumer loyalty and sales.
Using express consent and mobile engagement as two main themes, Mobilizing Retailers: Leveraging Mobile Marketing to Connect with Shoppers this Holiday Season will look at why retailers are turning towards mobile marketing and how mobile can be integrated across marketing channels to increase effectiveness. Retailer Stage Stores will discuss their recent successful mobile sweepstakes aimed at building an express consent database.
"SoundBite is committed to helping our clients implement ongoing initiatives to grow their businesses, including building mobile databases and developing strategic communications plans that encompass mobile marketing," said Mike Romano, Senior Vice President, Mobile Sales and Services at SoundBite. "While fourth-quarter earnings are extremely important for retailers, building a quality consumer mobile database can extend consumer engagement and improve sales year-round."
Kelly Hlavinka, Managing Partner at COLLOQUY, said, "We believe that all retailers should expand their mobile initiatives to enhance customer loyalty and database growth." She continued, "We are looking forward to providing practical information about growing loyalty, backed by real-life examples during the webinar."
| When: | September 21, 2011 |
| 2 p.m. ET, 11a.m PT | |
| Register: | Click here to register |
| Who: | Mike Romano, Senior VP, Mobile Sales and Services, SoundBite Communications |
| Kelly Hlavinka, Managing Partner, COLLOQUY | |
| Alison Albrecht, Media Director at Stage Stores |
This webinar is the first installment in a mobile marketing series hosted by SoundBite that will demonstrate the ways in which mobile marketing can be leveraged across retail campaigns.
About SoundBite Communications
SoundBite Communications is a leading global provider of cloud-based, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.
SoundBite is a registered service mark of SoundBite Communications, Inc.
The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393
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About COLLOQUY
COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and www.colloquy.com, the most comprehensive loyalty web site in the world. COLLOQUY's research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is a loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY's proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at http://www.colloquy.com or by calling 513.248.9184.