NEW YORK, Sept. 19, 2011 (GLOBE NEWSWIRE) -- ION Media Networks announced today that seasoned television research executive Steve Sternberg has been named Senior Vice President, Sales Research. Sternberg will be based in the New York office and report to Stephen Appel, President, Sales, ION Media Networks.
In the newly created position, Sternberg and his team will be responsible for proactively developing and implementing innovative sales research presentations and audience analysis to support the Company's sales efforts, including creating presentations for agencies and clients. Over the last year, Sternberg has worked with ION as a consultant where he developed ION's highly-acclaimed research unit, the Consumer Value Index, among other leading research tools.
"Steve's smart, innovative practices and contribution to sales research over the years have made him a leader in the industry," says Appel. "We are eager for Steve to join our team and provide us the insight necessary to support ION's sales growth."
Sternberg joins ION with over 25 years experience leading the television research operations of major media agencies such as Magna Global, TN Media and Bozell. He has long been one of the most influential and widely quoted researchers in the industry. Sternberg was named a Media Maven by Advertising Age in 1996 and 2007 and was elected a Media All-Star by Media Week in 2003. Sternberg holds a BA in Marketing from Bernard M. Baruch College.
ABOUT ION MEDIA NETWORKS
ION Media Networks, Inc. is a leading U.S. media and technology company, using its unique content and broadcast capabilities to deliver innovative in-home and out-of home television services. On the content side, ION Media owns and operates ION Television, serving over 99 million homes with high quality media and information 24/7; Qubo, the award winning 24/7 kids channel and ION Life, a channel dedicated to active living and personal growth. On the technology side, ION operates a footprint of 60 full power DTV television stations, providing the backbone for its wireless consumer innovation. ION's pioneering R&D efforts have lead to a series of ground-breaking mobile and next-generation digital television DTV products using over-the-air television spectrum technology. For more information, visit www.ionmedia.com.
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