WESTLAKE VILLAGE, CA--(Marketwire - Sep 28, 2011) - The Walking Company, the world's largest specialty retailer of comfort footwear, is proud to announce 'Walking for Hope,' a nationwide campaign dedicated to raising more than $200,000 during October -- National Breast Cancer Awareness Month. 'Walking for Hope' will support the City of Hope, National Breast Cancer Foundation (NBCF), and local charitable organizations and events across the country focused on the fight against cancer. The pledges committed to these highly regarded charities will be supported through the sales of The Walking Company's exclusive pink ribbon collection of footwear and accessories from UGG® Australia, Dansko®, ECCO®, Aetrex®, ABEO® and more.
The Walking Company has partnered with the best comfort brands to introduce an exclusive collection of the most sought after footwear styles and accessories adorned with the pink ribbon -- the universal symbol for breast cancer awareness. This new and exclusive pink ribbon collection includes the UGG Australia 'Classic Short' boots and 'Ansley' slippers, Dansko 'Summer' clogs, ABEO 'SMARTsystem' walking shoes, the ECCO 'Biom' trainer, and Aetrex orthotic insoles. The limited edition collection will only be available at The Walking Company's 211 retail locations nationwide or www.thewalkingcompany.com.
"We are all about the benefits of walking, so when an opportunity comes along to support cause-related walks and join the fight against breast cancer we feel like it is a perfect match for who we are as a company," began Lee Cox, Senior Vice President of Retail at The Walking Company. "We are particularly proud of our 'Walking for Hope' partners as well. We worked with top comfort footwear brands to offer a unique line of pink ribbon products, and selected top charities to ensure that the money raised is used most effectively in the fight against breast cancer."
Through committed donations and the sales of the exclusive pink ribbon 'Walking for Hope' collection, The Walking Company's goal is to raise over $200,000 during Breast Cancer Awareness Month. The Walking Company is dedicated to supporting the City of Hope, NBCF, and local charities across the country in their commitment to the research, prevention, detection and treatment of breast cancer. These special charities and events were all selected as benefactors because of their outstanding records of accountability, transparency and effectiveness. Learn more about Walking for Hope.
The 'Walking for Hope' pink ribbon collection will be available throughout the month of October at The Walking Company retail locations nationwide and online at www.thewalkingcompany.com/WFH.
Samples and high res images are available upon request.
ABOUT THE WALKING COMPANY®
The Walking Company is a leading independent specialty retailer of high-quality, technically designed comfort footwear and accessories that features premium brands such as ECCO, Dansko, UGG Australia, and Aetrex among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the United States. The Walking Company operates 211 stores in premium malls across the nation and the company's website at www.thewalkingcompany.com.
Contact Information:
Contact:
Dinah Erasmus
The Walking Company
805-496-3005 ext. 2238
dinahe@thewalkingcompany.com
