Harte-Hanks Trillium Software and Blue Cross Blue Shield of North Carolina to Outline Data Quality Best Practices at Teradata Partners Event

BILLERICA, MA--(Marketwire - Sep 30, 2011) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced that Pete Storer, lead architect in the Information Management and Analytic Services department at Blue Cross® and Blue Shield® of North Carolina (BCBSNC), will be presenting a session titled, "Achieving Real-time Data Quality in the Data Warehouse" at the upcoming Teradata PARTNERS User Group Conference & Expo at the San Diego Convention Center in San Diego, CA on October 2 at 1:00 p.m. Pacific.

Mr. Storer plans to outline the development of a critical Master Data Management (MDM) solution, anchored by the Teradata Enterprise Data Warehouse, as well as the integration and use of the Trillium Software System^® for dynamically improving the value and quality of policy and business data across the enterprise. BCBSNC is using Trillium Software to better understand how data quality impacts operational systems in order to improve business processes, policy campaigns and results.

"For a health insurer like BCBSNC, our lifetime relationship with our members includes key data points such as health history, healthcare programs and policy changes. The quality of this data can greatly affect our member relationships, so we need to maintain high quality information across our enterprise," said Pete Storer. "The Trillium Software System was far and away the best fit for our business and technical requirements, and the combination of Trillium Software and Teradata provides excellent, integrated geospatial, data quality, and data enrichment capabilities."

This case study will focus on best practices, advice, benefits and 'horror stories' for accomplishing this critical, complex master data management initiative. Mr. Storer will detail his primary business challenges for the project, the software selection process, and key implementation lessons learned that attendees can apply to their own Teradata-based MDM efforts.

The Partners User Group is an independent non-profit corporation incorporated in the state of Nebraska and sponsored by Teradata. It exists to optimize the business relationships between Teradata and its customers to the benefit of each. Partners is made up of thousands of Teradata customers active in data warehousing, business analytics, integrated marketing management, and associated technologies and products. Its members come together annually to share their experiences, successes, and challenges at the Teradata PARTNERS User Group Conference & Expo.

For more information, please visit the conference website at: http://www.teradata-partners.com/

About Blue Cross and Blue Shield of North Carolina:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 77 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at http://www.bcbsnc.com.

About Harte-Hanks
Harte-Hanks^® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software^® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software^® and Total Data Quality^™, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.