505 Games Makes a Splash at Retail as Michael Phelps: Push the Limit on Kinect(TM) for Xbox 360 Ships to Retail Today

WOODLAND HILLS, CA--(Marketwire - Oct 11, 2011) - 505 Games, a global publisher of video games, today announced that the innovative Kinect^™ for Xbox 360^® title Michael Phelps: Push the Limit has now shipped to North American retail outlets.

Michael Phelps: Push the Limit offers players the chance to compete against each other as well as against one of the most decorated athletes of all time, Michael Phelps. Fans play in quick matches in single player or local/online multiplayer against friends or immerse themselves in the challenging and fun Career Mode where they swim their way to the podium through some of the most breathtaking locations across the world, finally facing Michael himself in the final.

Michael Phelps commented, "It's been my dream since I was young to achieve things that no one else has done and it's a truly amazing experience to now have a video game dedicated solely to swimming. This game is all about having fun and experiencing the exciting competition of my sport and the controller-free Kinect for Xbox 360 technology literally allows kids and adults alike to dive right in and go head-to-head with each other and even test their skills with me."

505 Games has partnered with iconic swimwear brand Speedo. The Speedo brand appears on all swimwear and caps in-game as well as on the touch pads within all of the pool environments. In addition, players strive to compete in the Annual Games which are held in the Speedo Stadium, a specially built in-game environment, including a winners' podium.

The motion-tracking capability of the Kinect for Xbox 360 platform allows for realistic player input, helping to recreate all components of an exciting swimming race. Whether it's hyping up the crowd, achieving the perfect dive from the start, swimming at the optimum rhythm, timing the perfect turn, or timing the last gasp reach to the wall, Kinect for Xbox 360 allows the game to accurately replicate those elements in the most fun and accessible way possible, by using simple body and hand gestures.

"We believe that Michael Phelps: Push the Limit offers a truly unique proposition for casual and sports fan gamers," said Ian Howe, President of 505 Games, North America. "As the first-ever swimming video game title, coupled with the star power of Michael Phelps, our game brings the fun, fitness and excitement of swimming to a huge audience of Kinect for Xbox 360 gamers."

Michael Phelps: Push the Limit was developed by Blitz Games and published by 505 Games. For more information, including screenshots, movies and gameplay tips, visit www.michaelphelpsgame.com

About 505 Games
Based in Los Angeles, CA, 505 Games (U.S.) is the North American division of 505 Games, a global video game publisher. Launched in the U.S. in 2008, 505 Games publishes quality interactive entertainment on all handheld, mobile and console gaming platforms, offering a broad selection of video game titles in all genres for players of all ages. For more information on 505 Games and its products please visit www.505games.com.

About Speedo^®
Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations. In the 1920s Speedo® made history with the Racerback: the world's first non-wool suit. In 2008 Speedo® redefines swimwear again with Fastskin® LZR RACER® -- the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garçons put Speedo® at the cutting edge of design. As the world's leading swimwear brand, Speedo® is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps. Speedo® is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About Blitz Games
Blitz Games is dedicated to creating engaging, mass-market, boxed console titles for all ages and across all platforms. A division of Blitz Games Studios, Blitz Games staff are experts in developing games for some of the world's highest profile brands. www.BlitzGames.com

Kinect, Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.