Evangelische Stiftung Alsterdorf Successfully Introduces RelaFund as CRM for Fundraising

Evangelische Stiftung Alsterdorf Successfully Introduces RelaFund as CRM
for Fundraising

Evangelische Stiftung Alsterdorf implemented the CRM solution RelaFund
in August to manage all donations and provide sustained support of
patrons. This software from the management and IT consultancy Acando
GmbH fulfills the social-services provider's wish for a flexible,
integrated fundraising solution.

With this new application, the foundation can successfully carry out
fundraising activities in a systemized manner and expand them in the
long term. The decision to replace the preceding software with RelaFund,
based on Microsoft Dynamics CRM, was mainly rooted in the aim to
establish a foundation-wide relationship management and use extensive
analyses for increased campaign efficiency. A further plus was the
potential integration with other solutions such as RelaCare, the
allocator management system from Acando, as well as a suitable
geomarketing add-on.

“With RelaFund, we are seeing our requirements optimally met in the
fundraising area. We are not only becoming more efficient in managing
our funds, but we are also able to contact our donors more specifically
and individually by including different areas of our foundation and
visualizing relationship networks,” explained Thomas Eisenreich, CEO of
the Evangelische Stiftung Alsterdorf, regarding the successful launch.

The solution serves the complete flow of donation management: from
initially addressing potential patrons, to management integrated with
bank systems and SAP ERP, all the way to reporting. This situation gives
the foundation an exact overview at any time of donations received and
helps it make forecasts for the future.

Microsoft Dynamics CRM was selected as the technical basis for RelaFund
since it can be operated without much technical effort and the
manufacturer offers nonprofit organizations special conditions. “Aside
from the integration options, the user-friendliness is attractive, as it
ensures swift implementation of the software and acceptance among the
users. The simple operation allows staff to concentrate on their main
tasks in day-to-day work,” said the technical project manager Matthias
Hönig from Acando about the selection of the technology.

Further information is available from:
Peter Ostrop, Member of Management Board Germany, Acando GmbH
+49 40 822259-155

Nicole Segerer, Marketing Manager, Acando GmbH
nicole.segerer@acando.de, +49 40 822259-205