Mr Youth Names Christian Borges as Vice President of Marketing Communications

NEW YORK, NY--(Marketwire - Oct 24, 2011) - Matt Britton, CEO and Founder of social marketing agency Mr Youth (www.mryouth.com), today announced the appointment of Christian Borges to the newly created position of Vice President of Marketing Communications. Based in New York and reporting directly to Britton, Borges is responsible for driving overall corporate marketing strategy and communications initiatives for Mr Youth.

"Christian has been at the forefront of developing social media and digital brand reputation strategies for over a decade," said Britton. "His vast knowledge and deep understanding of online and offline engagement will be an accelerant as Mr Youth continues to power forward as an agency."

Borges brings more than 15 years of communications and experiential marketing expertise to his post. Most recently, he served as Vice President, Digital Communications and Publicity for Deep Focus. There, he oversaw the agency's communications department, which was responsible for developing social media strategies for clients such as Microsoft (Windows Phone), Pepsi and Samsung Mobile. He also oversaw corporate communications for Deep Focus, managing all communications efforts for the agency. Previously, he held senior-level roles at PR firms such as 5WPR and Fleishman-Hillard.

Commenting on his new role, Borges said: "I'm thrilled to join an agency that believes in harnessing the powers of creativity and technology to bridge the divide between the online and offline consumer experience. I look forward to pairing my background in marketing communications and digital media with a rapidly-growing and dynamic team to generate powerful consumer experiences that focus on creating consumer advocates for our client's brands."

With a string of recent hires such as Director of Analytics Jeff Melton and other key personnel at all levels, Borges' appointment marks a 25% growth spurt for Mr Youth this year.

ABOUT MR YOUTH
New York-based Mr Youth is a social marketing agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world's leading brands -- including MSN, P&G, Coca Cola, Ford and HP -- to help them connect with the rapidly evolving consumer by developing strategies and campaigns centered around word of mouth, social interactive and experiential marketing. Mr Youth is dedicated to building a legacy of innovation and best-in-class proprietary platforms like RepNation and Crowdtap. RepNation, the leading word of mouth network of 125,000+ savvy consumers, provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Crowdtap, an on-demand network for participation, enables marketers to easily tap insightful and influential crowds of people to involve consumers at all points of the marketing lifecycle.

Mr Youth was recently ranked 7th among Fast Company's "Most Innovative Companies in Advertising and Marketing." Crain's New York Business named Mr Youth one of its "Best Places to Work 2010," and in 2009 Mr Youth was awarded "Social Media Agency of the Year" by Mashable's Open Web Awards. For more information, visit www.mryouth.com.