PAID Inc. Launches Rockin' Coffee: Organic, Fair Trade, Specialty Coffee Brand

BOSTON, MA--(Marketwire - Oct 25, 2011) - PAID Inc. (OTCBB: PAYD) today launches Rockin' Coffee, an organic artisanal specialty coffee brand that offers organic, fair trade Arabica coffee blends -- fresh-roasted to perfection and delivered directly to the consumer. Rockin' Coffee roastmeister Peter Friedland will lead the coffee excellence team's mission to track down, discover and bring to life the most interesting, high-quality coffees from the world's premier coffee farmers.

What Makes Rockin' Coffee Rock?

Rockin' Coffee is making a better coffee, a better world. Starting at the source, all the way to final consumption, Rockin' Coffee employs strategies and practices that ensure great coffee that is good for you and the environment.

Rockin' Coffee features custom-roasted artisanal blends of the highest quality fair trade Arabica coffee beans cultivated using organic, environmentally sustainable methods and picked at the peak of ripeness. The high-altitude, shade-loving Arabica beans mature more slowly allowing them to develop a more intense and sensuous flavor, far surpassing that of its sun-loving coffee cousins grown at lower altitudes where rainforests have been decimated to make way for coffee crops. Certified organic farmers carefully monitor the beans, picking the glowing red coffee cherries at the zenith of ripeness, minimizing insect damage and enabling customers to enjoy pesticide-free java.

Each coffee blend offers an intensely personal experience. Using beans harvested from the best coffee producing regions in the world -- including Ethiopia, Indonesian Sumatra, and Guatemala -- Rockin' Coffee's roastmeister explores the nuances of each batch, then roasts them to perfection in micro lots. The roastmeister adjusts the timing and heat during each stage of roasting to cultivate a highly defined taste. The beans are immediately packed and shipped, delivering rich, delectable aromas and the freshest flavor profiles highlighted by origin traits such as citrus, fruit, floral, spice or chocolate overtones specific to each coffee blend.

Circumventing the middleman; stale product sitting on store shelves; energy, time and money spent on going to coffee shops and paper product waste, customers are playing a major "green" role by brewing their own coffee at home and work and enjoying a far superior specialty coffee.

"Rockin' Coffee is a new part of PAID Inc.'s strategy to create and/or contract high quality and distinctive product lines that can be tailored and branded for specific target markets," said Keith Garde, PAID Inc. President of celebrity services. "Rockin' Coffee is consistent with PAID Inc.'s philosophy and commitment to corporate social responsibility: our commitment to loving care and quality in everything we do; our commitment to supporting a healthy world, sustainable resources and human dignity via the products and services we select for our clients."

Fabulous fresh-roasted coffee is meant to be enjoyed all day, every day -- not reserved for brewing by coffee cognoscenti on special occasions. With that in mind, Rockin' Coffee aims to make the coffee experience fun and easy. Whether you are just experiencing your first cup or can rattle off your top 10 specialty roasts and have the beans to prove it, Rockin' Coffee's website will entertain and educate you on some new aspect of coffee. Look for video tutorials, YouTube videos, live chats with the roastmeister, FAQs, contests, coffee trivia, pictures, interviews, feature stories and more. Rockin' Coffee also will be reviewing coffee brewing equipment to help you maximize the flavor of your fave Rockin' Coffee blends. (For details on submitting equipment for review, email info@rockincoffee.net.)

Where to buy

Rockin' Coffee is available online at www.RockinCoffee.net. Check back frequently for holiday gift packages and gift baskets, coffee mugs and recommended brewing equipment to serve up coffee that really rocks.

The Specialty Coffee Industry is Rockin'

The Specialty Coffee Association of America (SCAA) reports Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world and supporting an $18 billion dollar U.S. coffee market.

PAID CFO Chris Culross noted, "The market for specialty coffees has experienced exponential growth over the past several years, with 20% per year growth in specialty coffee sales and continued growth projected. Within the premium specialty coffee market, Rockin' Coffee is very reasonably priced."

Roastmeister Peter Friedland

More than a decade ago, Friedland decided to combine his love of coffee roasting with his social work career efforts to create job opportunities with low barriers to entry and minimal training to help unemployed and homeless people enter the workforce. He began training homeless, minimally skilled and unemployed as workers in his coffee shop business. He has since become a full-time roastmeister, embracing Rockin' Coffee's vision for a better coffee, a better world.

"This is an area where we can become extraordinary," Roastmeister Friedland stated. "Like wine, beans take characteristics from where they are grown, so we select beans grown in the ideal mountain environment. The artisanal micro-roasting is a complex process that includes analysis of the green coffee bean's characteristics, such as density and moisture, and the timing and temperature of the various roasting processes to bring out certain flavor characteristics of the bean, while muting others. Our blends are all natural, with no chemical or artificial additives, yet our custom roasting process produces sweet, piquant and a myriad of other flavors specific to the coffee or blend to make every batch an adventure in coffee."

Friedland's blog educates and interacts with new and connoisseur coffee lovers on artisanal coffee roasting and brewing to bring out the flavors that will rock customers' coffee world. Follow Rockin' Coffee's adventures in coffee at: http://www.rockincoffee.net/index.cfm?pk=viewall&cd=NAA&pid=400045.

About PAID Inc.:

PAID Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.