Interaktiva Offers Six Easy Ways to Boost Retailer's Online Presence During the Holidays

MIAMI, FL--(Marketwire - Nov 22, 2011) - With the holidays right around the corner, Interaktiva Digital Marketing, a newly launched full-service online marketing firm, is providing six easy-to-implement tips for retailers looking to stand out over the "noise" of this crucial sales period. Whether shoppers are looking to purchase online or just review stores/products on the web -- retailers must put their best foot forward to gain new customers and retain current ones.

Six holiday online marketing tips from Interaktiva:

1. Make sure your website is in tip top shape, showcasing your company and products. With people looking for the best possible deal, all eyes are on the Internet at this time of the year. Make sure your site is updated and user friendly, all links are working, your best products are easily found and showcased with photos and appealing descriptions, and that shoppers can easily find you online via search engines. When they do -- you want to have a site that will keep them coming back. This is one of your best opportunities to reach your customers -- dazzle them.

2. Be part of the conversation. Your customers are online -- Facebook, Twitter, LinkedIn... They are all talking about holidays, family, presents, reunions... Make sure you are part of the conversation, be visible, be a friend, post photos and share your thoughts about this special time of the year.

3. Don't sell. Social media is about joining the conversation and contributing useful information. Don't push your product on customers -- provide them with a solution. Offer your product/service as a present -- the perfect present they are looking for -- and people will notice you.

4. Thank your customers. Don't forget to thank your customers, fans and visitors for being a part of your business and helping you grow. Make your message personal and heartfelt -- again, stay away from being "salesy."

5. Send happy holiday wishes, with no strings attached, before inundating your customers with special promotions and sales. If your target audience feels you are a "friend," they will buy your product or service.

6. Lastly, become part of your customers' family and friends by offering them something shareable for the holiday season -- an interesting holiday themed video, logo, special service or message. At the end of the day, it is all about brand awareness -- let your brand be visible.

About Interaktiva Digital Marketing
Interaktiva is a full-service digital marketing agency based in Miami. The company was launched in 2011 and offers website solutions, social media strategies, online media planning, emerging platforms, emails and CRM, and analytics and metrics services. Since its brief inception, the company has already been nominated for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. For further information, visit the agency's website at www.interaktivaonline.com.