Rezidor announces Route 2015 Strategy - plan to expand margins by 6-8 points

At the Rezidor Hotel Group's Capital Market Day in London today the company
announces their "Route 2015 Strategy" - a number of initiatives to improve the
group's EBITDA-margin. Rezidor's plan will focus on several targeted areas which
combined are expected to push the margins by 6 to 8 percentage points by 2015;
assuming that market RevPAR growth will be in line with inflation.

"Our main focus is improving profitability both in absolute terms and relative
to the industry. In the current macroeconomic situation we have to focus on what
we can control ourselves and I feel confident we will be able to improve our
underlying margins over the next few years while continuing to pursue our asset-
light growth strategy", said Rezidor's President & CEO Kurt Ritter, when
welcoming investors and analysts to the group's Radisson Blu Portman Hotel in
London this morning.

"One important element is to put stronger emphasis on Revenue Generation, partly
through achieving more synergies with our partner and brand owner Carlson",
Ritter continued.

Besides different revenue initiatives the targeted approach includes, growing
the group's fee based hotel portfolio and cost savings. The company has also
established a separate Asset Management function in order to optimize the
existing portfolio of leased assets, to increase profitability and to reduce the
leverage of the company.

You can follow the Capital Market Day live at www.rezidor.com. The website also
features all presentations made at the event.
For further information, please
contact:

The Rezidor Hotel Group

Knut Kleiven, Deputy President & CFO  Christiane Reiter, Senior Director
                                      Corporate Communication

+32 2 702 9244,                       +32 2 702 9222,
Knut.Kleiven@Rezidor.com              Christiane.Reiter@Rezidor.com

This press release include information which Rezidor Hotel Group AB (publ) is
required to disclose under the Securities Markets Act and/or the Financial
Instruments Trading Act. It was released for publication at 9:30 Central
European Time on 2 December 2011.


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